Zac Roberts

Pioneer
DISC Type : isd

Founder & Chief Technology Officer at Revenue Labs at Revenue Labs

Greater London, England, United Kingdom

Overview

Zac Roberts is the Founder and CTO of Revenue Labs, where he pioneers AI-native Go-To-Market (GTM) strategies. He holds a BEng from the University of Plymouth and is described by colleagues as dedicated, results-focused, and a capable problem-solver with excellent technical knowledge.

He is building a system with over 100 GTM agents that share context, intelligence, and memory to transform B2B operations.

Personality Overview

Driven But Considerate

Decisive But Friendly

Dynamic But Sincere

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

AI-Native GTM
His entire professional focus is building GTM systems where AI is a core component, not an add-on, to improve sales, CS, and marketing operations.
Scaling Customer Success
He frequently writes about the predictable breaking points in customer success at scale and using AI to manage customer relationships more effectively.
Intelligent Automation
Believes in creating systems that learn and adapt, rather than static playbooks, to solve complex GTM challenges and improve meeting productivity.

Media Appearances

Zac has no verified media appearances

Work History

2-2024
Founder & Chief Technology Officer at Revenue Labs at Revenue Labs
2-2024 - 4-2024
Interim Chief Technology Officer at Ebsta
8-2016 - 4-2024
Chief Information | Innovation | Insight Officer at Ebsta
8-2016 - 10-2022
Chief Operating Officer at Ebsta
12-2007 - 2-2024
Technical Director at Culuru Consulting

Education

1994 - 1997
BEng from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 27 Location : Greater London, England, United Kingdom Job Level : Leadership Designation : Founder & Chief Technology Officer at Revenue Labs at Revenue Labs
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Insights For Selling To Zac

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zac is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Zac

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Zac move?

  • They are generally fast movers and can take quick decisions
  • Can Zac take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Zac

Personality Compatibility


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