Zach Craddock

Evaluator
DISC Type : csd

Commercial Line Producer at RCI Insurance Group

Pryor, Oklahoma, United States

Overview

Zach Craddock is a Commercial Insurance Producer at RCI Insurance Group, where he specializes in creating risk management and workers’ compensation strategies for Oklahoma businesses. His approach is shaped by over a decade of experience as a Military Police Officer in the U.S. Army Reserve, emphasizing leadership, accountability, and performance under pressure.

Outside of work, Zach is a two-time Operation Enduring Freedom veteran who is deeply invested in his local community of Pryor, OK. He serves as the Interim Vice President of Pryor Main Street, driven by a passion to create a thriving environment for his wife, Katie, and their son, Dutton.

Unique fact: He applies his professional skills in risk mitigation to help enhance the economic outlook for small businesses in his hometown.

Personality Overview

Quality Focused

Thorough Evaluator

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Risk Mitigation
Helps businesses navigate risk and control costs through smarter insurance strategies, and applies this to community economic development.
Workers' Compensation
Specializes in workers' comp and has led educational seminars for business owners on the topic.
Community Development
Actively serves as Interim Vice President of Pryor Main Street to support local small businesses and improve his community's economic future.

Media Appearances

Zachary Craddock - RCI Insurance. Featured in RCI Insurance Group website

See Now

Work History

2-2025
Commercial Line Producer at RCI Insurance Group
2-2025
Patient Service Representative at Apex medical
6-2013
Military Police Officer at U.S. Army Reserve
10-2010 - 2-2017
Assistant Manager at LIDS Sports Group

Education

2009 - 2012
Education details unavailable from Union Public Schools

More Information

Social Presence :

Prographics :

Exp : 15 Location : Pryor, Oklahoma, United States Job Level : Junior Designation : Commercial Line Producer at RCI Insurance Group
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Insights For Selling To Zach

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zach is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Zach

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Zach move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Zach take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Zach

Personality Compatibility


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