Zach Gresham

Judge
DISC Type : Dc

CEO at The Gresham Group

West Palm Beach, Florida, United States

Overview

Zach is the CEO of The Gresham Group, a Platinum HubSpot Partner specializing in lead generation for the marine, technology, and B2B industries. His background includes serving as Global Director of Marketing for a Fortune 100 marine manufacturer and founding multiple successful marketing agencies. He holds an MBA from Florida State University.

Outside of work, Zach is an avid offshore fisherman and golfer. He enjoys spending time outdoors in Florida with his wife, daughter, and their numerous pets, which include six dogs and three cats. His passion for golf extends to writing about the sports accessories and culture.

Unique fact: Before focusing on agency leadership, Zach worked as an award-winning freelance commercial photographer and videographer for major brands like Pepsi, Red Bull, and Audi.

Personality Overview

Demanding

Quality Focused

Objective Thinker

They respond better to strong and respectful interactions.  More than the product, they care about the impact of the product. They take a lot of pride in personal achievements.

Topics They Care About

Marine Industry Marketing
As the former Global Director of Marketing for a top boat builder and current work with yacht manufacturers, this is a core professional focus.
HubSpot Strategy
His firm, The Gresham Group, is a Platinum HubSpot Partner, and he's actively hiring for HubSpot-specific technical roles, indicating a focus on the platform's solutions.
E-commerce Growth
He actively consults with Amazon FBA businesses on how to expand their revenue streams by building and converting on Shopify stores.

Media Appearances

Zach has no verified media appearances

Work History

7-2022
CEO at The Gresham Group
11-2020 - 7-2022
Global Director of Marketing at Brunswick Corporation
9-2019 - 11-2020
President / Co-Founder at Sparxoo
9-2014 - 9-2019
Founder at ADventure Marketing
12-2012 - 12-2014
Digital Marketing Manager at Tech Data

Education

Master of Business Administration - MBA from Florida State University
Bachelor of Science - BS from University of Tampa - John H. Sykes College of Business

More Information

Social Presence :

Prographics :

Exp : 17 Location : West Palm Beach, Florida, United States Job Level : Leadership Designation : CEO at The Gresham Group
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Insights For Selling To Zach

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zach is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zach

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Zach move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Zach take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Zach

Personality Compatibility


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