Zack Pelczar

Observer
DISC Type : ic

VP - Marketing and Operations at Natrava

Washington, District of Columbia, United States

Overview

Zack is the VP of Marketing and Operations at Natrav and the co-founder of mens apparel brand Avanter. He leverages his engineering degree from the University of Maryland to apply a highly analytical approach to growth marketing, including paid social, search, and email strategies.

Personality Overview

Example Seeker

Assertive

Curious

They often ask many questions and rely heavily on information and documentation.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

DTC Growth
Co-founded and scaled the men's eCommerce apparel brand Avanter, focusing heavily on paid social, email marketing, and conversion rate optimization to drive growth.
Marketing Analytics
Utilizes his background in engineering to take a data-driven approach to marketing, emphasizing analytics to inform strategy and measure performance.
Entrepreneurship
As a co-founder, he has firsthand experience building a business from the ground up and has recommended books like "The E-Myth Revisited" to other founders.

Media Appearances

Zack has no verified media appearances

Work History

8-2024
VP - Marketing and Operations at Natrava
6-2023 - 8-2024
Head of Growth at Natrava
8-2024
VP - Marketing and Operations at Avantera
6-2022 - 8-2024
Head of Growth at Avantera
5-2021 - 5-2022
Senior Consultant at Deloitte

Education

2012 - 2016
Bachelor's degree from University of Maryland - A. James Clark School of Engineering

More Information

Social Presence :

Prographics :

Exp : 11 Location : Washington, District of Columbia, United States Job Level : Senior Designation : VP - Marketing and Operations at Natrava
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Insights For Selling To Zack

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Share testimonials from known people and give multiple examples of product value
  • Help them understand the risk aspect fully while inspiring confidence

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zack is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Zack

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Zack move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Zack take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Zack

Personality Compatibility


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