Zaira Franco, MBA

Captain
DISC Type : DS

Freelance Account Management at Freelance

New York City Metropolitan Area, United States

Overview

Zaira is an accomplished account management professional with extensive experience in the life sciences and healthcare industries. A graduate of Mercy University with an MBA, she has held roles from VP to freelance consultant for top-tier agency groups like Publicis and IPG. Colleagues consistently describe her as hard-working, resourceful, and organized.

Her background includes a Bachelor of Science from the Fashion Institute of Technology, indicating a creative foundation for her marketing career. Zaira has also been active in the advertising community, previously engaging with The ADVERTISING Club of New Yorks networking events to foster industry connections.

Zaira possesses a unique professional blend, combining a creative education in fashion with deep expertise in scientific and healthcare marketing.

Personality Overview

Long-Term Thinker

Decisive But Calm

Planner & Achiever

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Life Sciences Marketing
Her career focus and freelance experience with healthcare-specific agencies like FCB Cure and Heartbeat demonstrate her specialization in this sector.
Healthcare Advertising
Her tenure at agencies such as Spectrum Science, Grey Group, and CDM New York highlights a long-standing career in healthcare-focused advertising and client management.
Healthcare Technology
[Predicted] Her interest in GE HealthCare and IBM suggests a focus on how major technology companies are innovating within the healthcare and life sciences space.

Media Appearances

Zaira has no verified media appearances

Work History

11-2024
Freelance Account Management at Freelance
5-2022 - 11-2023
Vice President at Spectrum Science - a GHMC Company
6-2020 - 6-2021
Account Director at Grey Group
7-2017 - 6-2020
Account Supervisor at Epsilon
1-2016 - 7-2017
Senior Account Executive at CDM New York

Education

Master of Business Administration from Mercy University
Bachelor of Science from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : N/A Designation : Freelance Account Management at Freelance
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Insights For Selling To Zaira

During A Call Or A Meeting

DO's

  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zaira is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zaira

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zaira move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zaira take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zaira

Personality Compatibility


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