Zarina L.

Initiator
DISC Type : Di

Head of CRM at Octopus Electric Vehicles

London, England, United Kingdom

Overview

Zarina is a senior marketing leader with over a decade of experience specializing in CRM, customer engagement, and churn reduction. Her expertise spans diverse industries, including e-commerce, telecoms, and automotive leasing. She holds a Bachelor of Applied Science from the University of Warwick.

Described as a loyal team player with an extraordinary thirst for knowledge, Zarina values strong professional relationships. She reflects fondly on past teams and the foundational experiences they provided, indicating an appreciation for mentorship and collaboration.

Unique fact: Her professional bio opens with a quote from Ralph Waldo Emerson about the propagating influence of ones actions.

Personality Overview

Confident

Friendly Challenger

Conviction Driven

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Customer Journey Transformation
Her headline and experience highlight a core focus on transforming the customer journey and experience to build brand loyalty and reduce churn.
Commercial Growth
She specializes in connecting CRM and customer marketing strategies directly to commercial growth and achieving key business targets.
Marketing Technology
Lists Marketing Technology as a key skill and has hands-on experience with platform migrations and leveraging tech for customer-first content.

Media Appearances

Zarina has no verified media appearances

Work History

8-2025
Head of CRM at Octopus Electric Vehicles
9-2023 - 8-2025
Senior CRM Manager at Autotrader
11-2019 - 9-2023
Head of CRM at Vanarama
9-2018 - 10-2019
Senior Customer Marketing Manager, TV & Mobile at TalkTalk
5-2015 - 9-2018
Customer Marketing Manager, TV at TalkTalk

Education

1999 - 2002
Bachelor of Applied Science (BASc) from University of Warwick

More Information

Social Presence :

Prographics :

Exp : 19 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of CRM at Octopus Electric Vehicles
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Insights For Selling To Zarina

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zarina is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Zarina

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Zarina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Zarina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Zarina

Personality Compatibility


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