Zarina L. in

Zarina L.

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Head of CRM at Octopus Electric Vehicles
📍 London, England, United Kingdom

Zarina is a senior marketing leader with over a decade of experience specializing in CRM, customer engagement, and churn reduction. Her expertise spans diverse industries, including e-commerce, telecoms, and automotive leasing. She holds a Bachelor of Applied Science from the University of Warwick.

Described as a loyal team player with an extraordinary thirst for knowledge, Zarina values strong professional relationships. She reflects fondly on past teams and the foundational experiences they provided, indicating an appreciation for mentorship and collaboration.

Unique fact: Her professional bio opens with a quote from Ralph Waldo Emerson about the propagating influence of ones actions.

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Experience
19 Years
Current Role
Head of CRM
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Zarina cares about

Customer Journey Transformation
Her headline and experience highlight a core focus on transforming the customer journey and experience to build brand loyalty and reduce churn.
Commercial Growth
She specializes in connecting CRM and customer marketing strategies directly to commercial growth and achieving key business targets.
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Career

Work history

8-2025
Head of CRM
Octopus Electric Vehicles
9-2023 - 8-2025
Senior CRM Manager
Autotrader
11-2019 - 9-2023
Head of CRM
Vanarama
9-2018 - 10-2019
Senior Customer Marketing Manager, TV & Mobile
TalkTalk
5-2015 - 9-2018
Customer Marketing Manager, TV
TalkTalk
In the press

Media appearances

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Education
1999 - 2002
Bachelor of Applied Science (BASc)
University of Warwick
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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