Zelin Cao

Questioner
DISC Type : c

Marketing Specialist at Crystal Pharmatech

Plainsboro, New Jersey, United States

Overview

Zelin is a business operations professional with a strong foundation in finance, holding a Masters degree from Northeastern University. He specializes in driving growth using data-driven marketing strategies and is a dually certified Salesforce Marketing Cloud specialist.

While working in business development, Zelin successfully established a strategic partnership with The New York Times.

Personality Overview

Value Seeker

Price-Sensitive

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to fully evaluate every situation.

Topics They Care About

Data-Driven Marketing
His experience includes compiling comprehensive market intelligence reports using various online metrics to create actionable strategies for marketing campaigns.
B2B Partnerships
In a previous role, he successfully established strategic partnerships with over 10 prestigious institutions by reaching out to key decision-makers.
Marketing Automation
He is certified by Salesforce as both a Marketing Cloud Account Engagement Specialist and a Marketing Cloud Email Specialist.

Media Appearances

Zelin has no verified media appearances

Work History

8-2023
Marketing Specialist at Crystal Pharmatech
7-2022 - 6-2023
Business Development Specialist at Classover
8-2020 - 3-2021
Manager Assistant at BlueWhale Digital Marketing
7-2019 - 9-2019
Investment Banking Intern at BOCI
8-2018 - 9-2018
Wealth Managment Assistant at JUPAI HOLDINGS LIMITED (NYSE: JP)

Education

9-2020 - 5-2022
Master's degree from Northeastern University
8-2016 - 6-2020
Bachelor's degree from Wenzhou-Kean University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Plainsboro, New Jersey, United States Job Level : Junior Designation : Marketing Specialist at Crystal Pharmatech
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Insights For Selling To Zelin

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zelin is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Zelin

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Zelin move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Zelin take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Zelin

Personality Compatibility


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