Alan Tyldesley

Captain
DISC Type : DS

Marketing Consultant at RE-RUNN

London Area, United Kingdom

Overview

Alan is a brand-first Head of Marketing specializing in full-funnel strategy for luxury and premium brands like Harrods and Amazon. He focuses on integrating brand across acquisition, conversion, and retention to drive commercial growth. People who have worked with him describe him as brilliant, creative, commercial, and a constant innovator.

He has a keen interest in leadership philosophies, exploring concepts like the role of doubt in effective leadership. Alan is also dedicated to fostering senior-level industry connections and is an active leader in a private collective for senior operators in commerce and technology across global markets.

He recently became the UK Chapter Lead for EVOLVE Commerce Club, a private global collective for senior commerce leaders.

Personality Overview

Dynamic But Sincere

Consummate Professional

Long-Term Thinker

They are very professional in their approach and can weigh multiple perspectives together.  They might take some time to make their mind up but once they do, they don't change it easily. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Go-to-Market Evolution
He has recently posted about the pressure on current go-to-market models and his interest in new approaches to customer acquisition.
Full-Funnel Branding
His core philosophy is that brand is a commercial growth engine that should be integrated across the entire customer journey to drive revenue.
The Creator Economy
He led the EU strategic marketing for the Amazon Influencer Program and believes creators are key to building real customer connections.

Media Appearances

Alan has no verified media appearances

Work History

1-2026
Marketing Consultant at RE-RUNN
6-2024 - 12-2025
EU Senior Strategic Marketing Lead –Amazon Influencer Program at Amazon
8-2023 - 6-2024
Marketing & Brand Strategy Consultant at A/TY Marketing
12-2022 - 6-2023
EMEA Category Development Officer: Retail at Spotify
11-2021 - 12-2022
Global Head of Brand Marketing & PR at Lampoo

Education

2002 - 2005
Bsc (Hons.) from University of Warwick
9-1994 - 5-1999
GCSE from St Ives School

More Information

Social Presence :

Prographics :

Exp : 18 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Marketing Consultant at RE-RUNN
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Insights For Selling To Alan

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alan

Personality Compatibility


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