Alan is a brand-first Head of Marketing specializing in full-funnel strategy for luxury and premium brands like Harrods and Amazon. He focuses on integrating brand across acquisition, conversion, and retention to drive commercial growth. People who have worked with him describe him as brilliant, creative, commercial, and a constant innovator.
He has a keen interest in leadership philosophies, exploring concepts like the role of doubt in effective leadership. Alan is also dedicated to fostering senior-level industry connections and is an active leader in a private collective for senior operators in commerce and technology across global markets.
He recently became the UK Chapter Lead for EVOLVE Commerce Club, a private global collective for senior commerce leaders.
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