Zenobia Lara

Critic
DISC Type : C

Senior Brand Marketing Manager at Abbott

Madrid, Community of Madrid, Spain

Overview

Zenobia has no verified overview

Personality Overview

Precise

Negotiator

Objective Thinker

They like to take decisions independently and do not seek others' support often.  They prefer to analyze logically and value objective facts over emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Zenobia has no verified topics they care about

Media Appearances

Zenobia has no verified media appearances

Work History

1-2024
Senior Brand Marketing Manager at Abbott
3-2022 - 11-2023
Senior Brand Marketing Manager Adult Nutrition at Nutricia
3-2019 - 3-2022
Senior Brand Marketing Manager Pediatricos at Nutricia
9-2015 - 12-2018
Product Manager Nutrición Infantil at Mead Johnson Nutrition
7-2013 - 9-2015
Digital Marketing Specialist at Mead Johnson Nutrition

Education

Farmacia from Universidad Complutense de Madrid
2007 - 2008
MBA from University Alcalá, Madrid

More Information

Social Presence :

Prographics :

Exp : 14 Location : Madrid, Community of Madrid, Spain Job Level : Middle Designation : Senior Brand Marketing Manager at Abbott
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Insights For Selling To Zenobia

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zenobia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Zenobia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Zenobia move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Zenobia take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Zenobia

Personality Compatibility


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