Zhen Yu in

Zhen Yu

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International Student Ambassador at 英国利物浦大学
📍 Liverpool, England, United Kingdom

Zhen Yu is a luxury and lifestyle marketing specialist with nine years of experience in digital campaigns and social-retail integration. A graduate of the University of Liverpool with a Masters degree in Marketing, he has a history of leading award-winning teams and projects.

He is the founder of Acoustic Soul, a boutique platform dedicated to stringed instruments. This passion project combines his marketing expertise with a deep appreciation for craftsmanship, sound, and brand cooperation with world-famous instrument makers like Martin Guitar.

Peers describe him as being a smart, curious, and responsible marketer who is a cooperative critical thinker.

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Experience
8 Years
Current Role
International Student Ambassador
Job Level
Leadership
Location
Liverpool, England, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zhen cares about

Luxury Marketing
He has explicitly stated his commitment to the luxury industry as a lifelong career goal and has tailored his professional headline to reflect this specialization.
Digital Campaigns
Has extensive experience managing content plans and paid advertising for brands like Olympus and Profoto across platforms such as WeChat, Weibo, Bilibili, and TikTok.
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Career

Work history

10-2024
International Student Ambassador
英国利物浦大学
7-2016
Founder
AcousticSoul原声之魂
9-2020 - 4-2024
Digital Marketing & Branding Manager
Olympus IMS
1-2020 - 9-2020
Digital Marketing Expert
Profoto
10-2017 - 1-2020
Senior Digital Marketing Executive
IFA Paris
In the press

Media appearances

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Education
9-2024 - 9-2025
Master's degree
University of Liverpool
2010 - 2014
Bachelor
Sanda University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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