Zhen Yu

Judge
DISC Type : Dc

International Student Ambassador at 英国利物浦大学

Liverpool, England, United Kingdom

Overview

Zhen Yu is a luxury and lifestyle marketing specialist with nine years of experience in digital campaigns and social-retail integration. A graduate of the University of Liverpool with a Masters degree in Marketing, he has a history of leading award-winning teams and projects.

He is the founder of Acoustic Soul, a boutique platform dedicated to stringed instruments. This passion project combines his marketing expertise with a deep appreciation for craftsmanship, sound, and brand cooperation with world-famous instrument makers like Martin Guitar.

Peers describe him as being a smart, curious, and responsible marketer who is a cooperative critical thinker.

Personality Overview

Features Driven

Demanding

Fast But Wary

They prefer to be the ones controlling the conversation or defining the terms.  They respond well to strong and respectful communication. They are not always relationship oriented.

Topics They Care About

Luxury Marketing
He has explicitly stated his commitment to the luxury industry as a lifelong career goal and has tailored his professional headline to reflect this specialization.
Digital Campaigns
Has extensive experience managing content plans and paid advertising for brands like Olympus and Profoto across platforms such as WeChat, Weibo, Bilibili, and TikTok.
Stringed Instruments
Founder of 'Acoustic Soul', a media platform dedicated to stringed instruments, where he translates articles and collaborates with world-famous guitar brands.

Media Appearances

Zhen has no verified media appearances

Work History

10-2024
International Student Ambassador at 英国利物浦大学
7-2016
Founder at AcousticSoul原声之魂
9-2020 - 4-2024
Digital Marketing & Branding Manager at Olympus IMS
1-2020 - 9-2020
Digital Marketing Expert at Profoto
10-2017 - 1-2020
Senior Digital Marketing Executive at IFA Paris

Education

9-2024 - 9-2025
Master's degree from University of Liverpool
2010 - 2014
Bachelor from Sanda University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Liverpool, England, United Kingdom Job Level : Leadership Designation : International Student Ambassador at 英国利物浦大学
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Insights For Selling To Zhen

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Refer to testimonials from well-known industry leaders

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zhen is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zhen

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Zhen move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Zhen take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Zhen

Personality Compatibility


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