Zia Rodriguez

Captain
DISC Type : DS

Senior Marketing Executive - APAC & North America at Market Ally

Singapore, Singapore

Overview

As a Senior Marketing Executive at Market Ally, Zia Rodriguez spearheads multi-channel marketing strategies for the APAC and North America markets. A Singapore Management University graduate, she leverages her digital marketing and sales operations expertise to foster collaboration between teams, optimizing lead generation and connecting clients with global opportunities.

She utilizes innovative tools like the Pipeline Lead Nurture Tool and SMART Calling to enhance marketing effectiveness.

Personality Overview

Consummate Professional

Dynamic But Sincere

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

B2B Pipeline Growth
Her posts emphasize the essential need for building predictable, high-quality sales pipelines in the current B2B environment.
Multi-channel Marketing
Her role is centered on a multi-touch, multi-channel approach to connect with customers across voice, email, social, and web.
Digital Marketing Events
She is actively promoting her company's presence at upcoming industry events like DigiMarCon & TECHSPO Singapore 2025.

Media Appearances

Zia has no verified media appearances

Work History

5-2025
Senior Marketing Executive - APAC & North America at Market Ally
1-2023 - 5-2025
Product Marketing Specialist at TotalEnergies ENEOS
3-2018 - 2-2023
Product Marketing Specialist at Advertising Association

Education

Bachelor of Business Administration - BBA from Singapore Management University

More Information

Social Presence :

Prographics :

Exp : 8 Location : Singapore, Singapore Job Level : Junior Designation : Senior Marketing Executive - APAC & North America at Market Ally
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Insights For Selling To Zia

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Suggest clear next steps with confidence, don't be vague or hesitant
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zia is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Zia

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Zia move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Zia take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Zia

Personality Compatibility


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