Zino Chair

Observer
DISC Type : ic

Chief Executive Officer at Cortina Access

San Francisco Bay Area, United States

Overview

Zino Chair is the Chief Executive Officer of Cortina Access, leveraging a passion for engineering and strategy from his PhD in Electrical Engineering. He is a serial entrepreneur, having co-founded and successfully sold multiple networking companies, including StratumOne Communications and AuroraNetics to Cisco.

Zino’s competitive drive is evident outside of his professional life. He is a former nationally ranked table tennis player and a city chess champion, showcasing a unique combination of strategic intellect and athletic discipline. His interests highlight a persistent focus on high-level competition and success.

Unique fact: He has achieved success as both a nationally-ranked athlete and a city chess champion.

Personality Overview

Value Driven

Assertive

Curious

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Networking Ventures
He has a distinguished career co-founding multiple successful semiconductor and networking startups, including Cortina Systems and StratumOne.
Strategic Exits
Zino has a proven track record of leading companies to successful acquisitions by major tech players like Cisco, Inphi, and Realtek.
Competitive Strategy
His background as a city chess champion and a nationally-ranked table tennis player highlights a deep-seated interest in strategy and competition.

Media Appearances

Zino has no verified media appearances

Work History

10-2014
Chief Executive Officer at Cortina Access
10-2014 - 4-2015
Chief Executive Officer at Cortina Access sold to Realtek Semi
1-2002 - 9-2014
GM Access & Digital Home & Founder at Cortina Systems sold to Inphi
Vice President at Raza Foundries Ventures - Founded AuroraNetics & Sold to Cisco
VP Sales & Marketing & Founder at StratumOne Communications sold to Cisco Systems

Education

1978 - 1986
Ph.D EE Syracuse University from Syracuse University
Finance Executive Program from London Business School

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Executive Officer at Cortina Access
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Insights For Selling To Zino

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zino is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Zino

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Zino move?

  • They like to analyze well and then make their decisions.
  • Can Zino take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Zino

Personality Compatibility


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