Ziqian Shen

Commander
DISC Type : D

Co-Founder & COO at CR8 Ai

United Kingdom

Overview

Ziqian Shen is the Co-Founder and COO of CR8 Ai, a global marketing leader with over 15 years of experience at companies like Amazon, Coca-Cola, and Unilever. He specializes in AI-powered growth, go-to-market strategy, and translating complex data into high-impact brand activations. He holds a Master of Science from the University of Birmingham.

He has a unique background building and scaling product innovations and marketing strategies across diverse B2B and B2C sectors, including Technology, Retail, CPG, and Healthcare.

Personality Overview

Candid & Clear

Very Quick

Strong-Willed

They respond better to strong and respectful interactions.  They are not always relationship oriented. They prefer to be the ones controlling the conversation or defining the terms.

Topics They Care About

Agentic AI
His current work as Co-Founder of CR8 Ai and Partner at Ctt is focused on building and advising on agentic AI product innovations and marketing infrastructure.
Enterprise AI Adoption
He has shared insights on the challenges of enterprise adoption, noting that "retroactive governance kills velocity" for teams building AI marketing systems.
Go-to-Market Strategy
This is a core component of his professional headline and expertise, with a career focused on accelerating revenue and business expansion.

Media Appearances

Ziqian has no verified media appearances

Work History

10-2025
Co-Founder & COO at CR8 Ai
10-2025
Partner at Ctt
9-2024 - 9-2025
Head of Promotions and Customer Marketing - Japan Softlines Marketplace at Amazon
6-2023 - 8-2024
Senior Marketing Manager - UK & EU Hardlines Retail at Amazon
6-2021 - 6-2023
Senior Marketing Manager – Amazon Business & Total Platform (BISS Cluster) at Amazon

Education

2008 - 2010
Master of Science (MS) from University of Birmingham
2013 - 2013
100 Design Projects from University of the Arts London

More Information

Social Presence :

Prographics :

Exp : 14 Location : United Kingdom Job Level : Leadership Designation : Co-Founder & COO at CR8 Ai
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Insights For Selling To Ziqian

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Hold your ground without indulging in one-upmanship

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ziqian is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Ziqian

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Ziqian move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Ziqian take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Ziqian

Personality Compatibility


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