Zoe Ashford

Judge
DISC Type : Dc

Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust

Chelmsford, England, United Kingdom

Overview

Zoe is the Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust, leveraging over 12 years of leadership to enhance data-driven decisions in healthcare. People who have worked with her describe her as diligent, approachable, and highly analytical. She previously held several senior informatics roles at East of England Ambulance Service NHS Trust.

Beyond her professional life, Zoe is a dedicated foster carer with over five years of experience, a commitment that shapes her empathetic leadership style. She recently took adoption leave to welcome a two-year-old daughter into her family, a journey she finds incredibly rewarding and meaningful.

She has provided foster care for 28 children, a testament to her deep commitment to supporting young people.

Personality Overview

Generally Skeptic

Demanding

Fast But Wary

They like to act fast and expect others to do the same.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

Foster Care & Adoption
A passionate foster carer for over five years who has cared for 28 children and recently adopted a daughter. She frequently shares how rewarding and meaningful this journey is.
Data-Driven Healthcare
Her entire career is focused on using business intelligence and strategic analysis to drive lasting improvements and support organizational goals within the NHS.
AI in Public Health
Recently attended an industry event focused on AI in the public health sector, indicating a strong interest in how new technologies can be applied to create real-world benefits.

Media Appearances

Zoe has no verified media appearances

Work History

4-2023
Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust
10-2021
Foster carer at Essex County Council
11-2020 - 10-2024
Head of Information & Analytics at East of England Ambulance Service NHS Trust
11-2015 - 11-2020
Deputy Head of IM&T (Informatics) at East of England Ambulance Service NHS Trust
2-2015 - 11-2015
Acting Head of Informatics at East of England Ambulance Service NHS Trust

Education

Education details unavailable from The Plume school Maldon Essex

More Information

Social Presence :

Prographics :

Exp : 21 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust
URL has been copied!

Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Zoe

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They can take decisions very fast if you manage to convince them.
  • Can Zoe take some risk or not?

  • The risks don’t matter much to them.

You And Zoe

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.