Zoe Ashford in

Zoe Ashford

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Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust
📍 Chelmsford, England, United Kingdom

Zoe is the Associate Director of Business Intelligence at Princess Alexandra Hospital NHS Trust, leveraging over 12 years of leadership to enhance data-driven decisions in healthcare. People who have worked with her describe her as diligent, approachable, and highly analytical. She previously held several senior informatics roles at East of England Ambulance Service NHS Trust.

Beyond her professional life, Zoe is a dedicated foster carer with over five years of experience, a commitment that shapes her empathetic leadership style. She recently took adoption leave to welcome a two-year-old daughter into her family, a journey she finds incredibly rewarding and meaningful.

She has provided foster care for 28 children, a testament to her deep commitment to supporting young people.

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Experience
21 Years
Current Role
Associate Director of Business Intelligence
Job Level
Mid-senior
Location
Chelmsford, England, United Kingdom
Personality Overview

How Zoe shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Zoe cares about

Foster Care & Adoption
A passionate foster carer for over five years who has cared for 28 children and recently adopted a daughter. She frequently shares how rewarding and meaningful this journey is.
Data-Driven Healthcare
Her entire career is focused on using business intelligence and strategic analysis to drive lasting improvements and support organizational goals within the NHS.
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Career

Work history

4-2023
Associate Director of Business Intelligence
Princess Alexandra Hospital NHS Trust
10-2021
Foster carer
Essex County Council
11-2020 - 10-2024
Head of Information & Analytics
East of England Ambulance Service NHS Trust
11-2015 - 11-2020
Deputy Head of IM&T (Informatics)
East of England Ambulance Service NHS Trust
2-2015 - 11-2015
Acting Head of Informatics
East of England Ambulance Service NHS Trust
In the press

Media appearances

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Education
Education details unavailable
The Plume school Maldon Essex
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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