Zoe Russell-Hobson

Wildcard
DISC Type : sci

Head of IT Delivery at McArthurGlen Group

London, England, United Kingdom

Overview

Zoe Russell-Hobson is the Head of IT Delivery at McArthurGlen Group, where she has built her career progressing from digital marketing and CRM roles to technology leadership. A University of Leeds graduate, she is described by colleagues as well-organized and an excellent project manager.

Her professional focus on designer retail is complemented by a personal interest in brands like Ralph Lauren. This alignment suggests a genuine passion for the industry she works in, bridging her professional expertise with personal appreciation for luxury goods.

She has shown a unique career trajectory by transitioning internally from digital marketing to become the Head of IT Delivery.

Personality Overview

ROI Driven

Friendly But Slow

Requires Proof

They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

IT Delivery Leadership
Based on her current role as Head of IT Delivery and previous position as Senior IT Delivery Manager, she leads technology project execution at McArthurGlen Group.
Digital Transformation
Her career progression from digital marketing and CRM to IT leadership within the same company demonstrates a deep involvement in its digital evolution.
Retail Technology
[Predicted] Given her extensive career in a leading designer outlet group, she is likely focused on leveraging technology to enhance the retail and customer experience.

Media Appearances

Zoe has no verified media appearances

Work History

4-2024
Head of IT Delivery at McArthurGlen Group
9-2022 - 4-2024
Senior IT Delivery Manager at McArthurGlen Group
1-2019 - 9-2022
Digital Programme Manager at McArthurGlen Group
11-2016 - 12-2018
Global CRM Manager at McArthurGlen Group
9-2012 - 2-2016
Digital Marketing Manager - Retention at McArthurGlen Group

Education

1998 - 2001
BA from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 22 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of IT Delivery at McArthurGlen Group
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Zoe

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Zoe take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Zoe

Personality Compatibility


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