Zohi L.

Energizer
DISC Type : I

Creative Direction + B2B Marketing at Cosmetic Makers

Miami, Florida, United States

Overview

Zohi leads creative direction and B2B marketing in the cosmetics industry, focusing on brand building and strategy for manufacturing and SaaS platforms. A University of Florida graduate with a background in UX design, she is described by colleagues as a talented and empathetic professional who understands user needs.

She successfully pivoted from UX design in the logistics sector to a specialized leadership role in the beauty and SaaS industry.

Personality Overview

Relationship Oriented

Full Of Energy

Enthusiastic

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

B2B Beauty Marketing
Her current role focuses on driving growth by connecting beauty brands to manufacturing capabilities through strategic B2B marketing.
Niche SaaS Growth
She leads marketing and brand positioning for CM Studio+, a SaaS platform specifically designed for cosmetic chemists and R&D teams.
User-Centric Design
Her background as a UX Designer and recommendations praising her empathetic, user-focused approach highlight her commitment to understanding customer needs.

Media Appearances

Zohi has no verified media appearances

Work History

3-2025
Creative Direction + B2B Marketing at Cosmetic Makers
3-2025
B2b Marketing + Brand Strategy Lead at CM Studio+
7-2022 - 12-2022
UX Designer at TransForce
1-2022 - 7-2022
Digital Marketing Coordinator at TransForce
8-2019 - 1-2025
Social Media Director at Lankri's Jewelry

Education

8-2016 - 5-2021
Bachelor's degree from University of Florida

More Information

Social Presence :

Prographics :

Exp : 5 Location : Miami, Florida, United States Job Level : N/A Designation : Creative Direction + B2B Marketing at Cosmetic Makers
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Insights For Selling To Zohi

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zohi is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Zohi

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Zohi move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Zohi take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Zohi

Personality Compatibility


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