A.M. Williams

Go-getter
DISC Type : d

Btrategic Growth Partner | Founder, A.M. Williams Coaching Co., LLC at A.M. Williams Coaching Co., LLC

Raleigh-Durham-Chapel Hill Area, United States

Overview

A. M. Williams is a strategic growth advisor for consulting firm founders with $1M–$5M in annual revenue. Through his company, A. M. Williams Coaching Co. , he implements his proprietary Leverage Leader Framework to help businesses scale beyond founder dependency. He holds a Doctorate in Management and Organizational Leadership. People often describe him as thoughtful, supportive, and a master results coach.

His work integrates business strategy with identity transformation and spiritual authority. A core part of his philosophy is the principle of stewardship over ownership. He frequently collaborates with his wife, Benita Williams, on leadership topics, and they have appeared on podcasts together to discuss how couples can thrive in life and business.

He has overcome the challenges of paraplegia, building his coaching business while initially being bedbound.

Personality Overview

Self-Confident

Direct & Candid

Vision Oriented

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Leadership Identity
He believes growth stalls not because of strategy, but because a leader's authority and identity have not matured to match scale.
Scaling Consulting Firms
His specific niche is helping consulting firms generating $1M-$5M annually to achieve operational freedom and predictable growth.
Spiritual Authority
His coaching philosophy exists at the intersection of business strategy, identity transformation, and what he terms "spiritual authority. "

Media Appearances

A.M. has no verified media appearances

Work History

3-2016
Btrategic Growth Partner | Founder, A.M. Williams Coaching Co., LLC at A.M. Williams Coaching Co., LLC
3-2016
Founder and CEO, Leverage Leader Program at A.M. Williams Coaching Co., LLC
6-2016
Results Coach/Best-Selling Author at A.M. Williams Coaching Co., LLC
4-2021 - 3-2022
Business Development Specialist at BusinessAdvisors360
6-2012 - 6-2016
Entrepreneurial Leadership Coach at Total Empowerment, LLC

Education

2020 - 12-2026
Doctorate of Management and Organizational Leadership from University of Phoenix
2016 - 2018
Master of Management from University of Phoenix

More Information

Social Presence :

Prographics :

Exp : 15 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Leadership Designation : Btrategic Growth Partner | Founder, A.M. Williams Coaching Co., LLC at A.M. Williams Coaching Co., LLC
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Insights For Selling To A.M.

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with A.M. is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from A.M.

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will A.M. move?

  • Their decision making speed is somewhere in the middle.
  • Can A.M. take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And A.M.

Personality Compatibility


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