Erica Loftus

Enthusiast
DISC Type : i

Owner at Nala Marketing

Greater Pittsburgh Region, United States

Overview

Erica Loftus is the owner of Nala Marketing, a Pittsburgh-area agency dedicated to "connecting the dots" for non-profits and small businesses. Her career is rooted in community growth, with past leadership roles including President of the Beaver County Chamber of Commerce. Colleagues describe her as sharp, inspiring, and a skilled leader with superior intellect.

Erica is deeply engaged in her community, participating in local charity 5k runs and supporting family projects. A proud graduate of Geneva College with a degree in Communications, she has a passion for her alma mater and was instrumental in starting a student group there. She lives in the Pittsburgh suburbs with her husband and two dogs.

She is a recipient of the "Fast Trackers Award" as one of the regions top 40 business leaders under 40.

Personality Overview

Consensus Focused

Optimistic

Amiable & Agreeable

They are generally friendly, so be careful when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Non-Profit Growth
The mission of her agency, Nala Marketing, is to serve non-profits, and she often posts about her passion for working with these specific clients.
Small Business Marketing
As an agency owner, her primary focus is on helping local small businesses build relationships, increase exposure, and grow engagement in the Pittsburgh region.
Community Engagement
Her career has centered on community leadership through various Chambers of Commerce, and her personal activities include supporting local causes and events.

Media Appearances

Erica has no verified media appearances

Work History

8-2017
Owner at Nala Marketing
8-2017
Chapter Administrator at NAIOP Pittsburgh Chapter
9-2015 - 7-2017
Marketing & Public Relations Manager at Ambridge Regional Distribution & Manufacturing Center
8-2010 - 9-2015
President/CEO at Beaver County Chamber of Commerce
2-2009 - 2-2011
Co-Director at Ambridge Chamber Of Commerce

Education

2002 - 2006
B.A. from Geneva College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Greater Pittsburgh Region, United States Job Level : N/A Designation : Owner at Nala Marketing
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Insights For Selling To Erica

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Erica is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Erica

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Erica move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Erica take some risk or not?

  • They can take some low-probability risks if needed.

You And Erica

Personality Compatibility


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