Aaron Bock, PE

Enthusiast
DISC Type : i

Director of Engineering at EUA

Madison, Wisconsin, United States

Overview

Aaron Bock is the Director of Engineering at EUA, bringing over 18 years of experience in plumbing design, with a specialized focus on healthcare and senior living facilities. A licensed Professional Engineer, he earned his B. S. from the University of Wisconsin-Madison and is a strong proponent of integrated design and waterborne bacterial control.

He is an experienced coach, mentor, and a recognized thought leader, contributing regularly to industry publications like Plumbing Engineer Magazine. Aaron is also actively involved with the American Society of Plumbing Engineers, having served as president and current VP, Legislative for the Wisconsin chapter. People describe him as a hard worker who collaborates well with others.

Unique fact: Aaron holds an ASSE 6060 certification as a Medical Gas Designer, a specialized qualification for designing systems for healthcare facilities.

Personality Overview

Consensus Focused

Story Driven

Optimistic

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Healthcare Plumbing Design
Has over 18 years of experience in the healthcare market, has designed 300+ projects, and writes a column on the topic for a leading industry magazine.
Waterborne Pathogen Control
Has a specific professional interest in waterborne bacterial control and has spoken on Legionella risk reduction at industry symposiums.
Engineering Leadership
Recently promoted to Director of Engineering, is a graduate of a corporate leadership program, and describes himself as a "student and teacher of leadership. "

Media Appearances

EUA Celebrates Aaron Bock as Director of Engineering. Featured in EUA News

See Now

EUA Director of Engineering Aaron Bock shares practical guidance for plumbing. Featured in Facebook (Eppstein Uhen Architects page)

See Now

Work History

1-2026
Director of Engineering at EUA
7-2024 - 1-2026
Senior Plumbing Engineer at EUA
7-2021
Plumbing Engineer Magazine Healthcare Design Columnist at PHCPPros
1-2020 - 7-2024
Senior Plumbing Engineer at ERDMAN
6-2019 - 1-2020
Plumbing & Fire Protection Discipline Leader/Senior Associate at CannonDesign

Education

1998 - 2003
B.S. from University of Wisconsin-Madison

More Information

Social Presence :

Prographics :

Exp : 7 Location : Madison, Wisconsin, United States Job Level : Mid-senior Designation : Director of Engineering at EUA
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Aaron

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Aaron take some risk or not?

  • They can take some low-probability risks if needed.

You And Aaron

Personality Compatibility


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