Aaron Brodsky

Judge
DISC Type : Dc

Head of User Growth at Gener8 Ads

London, England, United Kingdom

Overview

Aaron is a Senior Marketing Specialist with over 15 years of experience in user acquisition and customer marketing for B2C businesses. A University of Cambridge MBA graduate, he currently leads user growth at Gener8 Ads. Colleagues have described him as an agile, innovative, and hands-on manager.

Outside of his primary professional focus, Aaron has an interest in the entertainment and gaming industries, following companies like The Walt Disney Company and Electronic Arts. He also holds a DELF B2 certification in French, reflecting a capacity for language and communication.

He once grew a companys monthly recurring revenue from $30k to $600k in just 18 months through hands-on management of ad campaigns.

Personality Overview

Fast But Wary

Objective Thinker

Quality Focused

They are not always relationship oriented.  They take a lot of pride in personal achievements. More than the product, they care about the impact of the product.

Topics They Care About

B2C Growth Strategies
His career is centered on user acquisition and retention for B2C subscription businesses and mobile apps, with expertise in paid channels like Google, Meta, and TikTok.
Mobile App Attribution
Recently sought expert help for setting up iOS app tracking and attribution through an MMP, indicating a current focus on mobile performance measurement.
E-commerce Performance
Drove e-commerce MRR from $30k to $600k in 1. 5 years at Ecualama, achieving a 300-600% ROAS on campaigns.

Media Appearances

Aaron has no verified media appearances

Work History

2-2022
Head of User Growth at Gener8 Ads
10-2020 - 3-2022
CMO at Ecualama.com (e-com) at Ecualama
11-2021 - 1-2022
Head of Growth at PitchMe
5-2020 - 11-2021
Head of Growth at Buzzbike
9-2019 - 2-2020
Head of Growth at Onto

Education

2013 - 2014
Master of Business Administration (M.B.A.) from University of Cambridge
2010 - 2010
DELF B2 from CCF-Moscou

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of User Growth at Gener8 Ads
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aaron

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Aaron take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Aaron

Personality Compatibility


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