Aaron Cockerill

Go-getter
DISC Type : d

VP Security Products at Citrix

Los Gatos, California, United States

Overview

Aaron is a product, strategy, and innovation executive with a history of delivering significant results at companies like Lookout and Citrix. He has led major product transformations, including growing a virtualization product to over $1 billion in yearly revenue. He holds a Bachelor of Engineering from the University of Wollongong and has pursued graduate studies at Stanford University.

Outside of his primary roles, Aaron serves as an advisor and investor for various startups. His investment interests are specifically focused on companies operating in the fields of social engineering, data science, and clean energy, showcasing a passion for fostering innovation in these key areas.

Unique fact: While at Citrix, Aaron drove the creation of the XenDesktop product, which he successfully scaled into a business generating over $1 billion in annual revenue.

Personality Overview

Decisive

Self-Confident

Direct & Candid

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Cloud Security (SASE)
As a speaker, he frequently discusses the necessity of integrated endpoint-to-cloud security and Secure Access Service Edge (SASE) for modern enterprises.
Product Transformation
He has a track record of transforming product strategies, such as shifting from legacy virtualization to modern, secure web-based solutions at Citrix.
Threat Intelligence
He has publicly stated his belief that diversity and quality in threat intelligence are more important than relying on a single vendor's platform.

Media Appearances

Aaron has no verified media appearances

Work History

11-2024 - 11-2025
VP Security Products at Citrix
9-2024
Advisor at Lookout Inc.
9-2023
EVP Products & Security at Lookout
2-2023
Strategic Advisor at Various Startups
3-2022 - 9-2024
CPO, EVP Products & Security at Lookout

Education

2012 - 2012
CFI from Stanford University Graduate School of Business
1986 - 1991
Bachelor of Engineering (B.Eng.) with Honours from University of Wollongong
1987 - 1992
Bachelor of Engineering (B.Eng.) with Honours from University of Wollongong
3-2012 - 4-2012
Graduate Study from Stanford University

More Information

Social Presence :

Prographics :

Exp : 39 Location : Los Gatos, California, United States Job Level : Leadership Designation : VP Security Products at Citrix
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • Their decision making speed is somewhere in the middle.
  • Can Aaron take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Aaron

Personality Compatibility


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