Aaron Daly

Observer
DISC Type : ic

Head of Device Engineering at Cellusys

Dubai, United Arab Emirates

Overview

Aaron Daly is the Head of Device Engineering at Cellusys, where he is focused on building the companys Over-the-Air (OTA) platform. A graduate of Dublin City University, he has progressed entirely within Cellusys, from an intern to leading major developments in 5G, cloud-native infrastructure, and large-scale SMS fraud prevention systems.

He has a notable career path, having advanced from an Intern Software Engineer to Head of Device Engineering all within the same company.

Personality Overview

Example Seeker

Assertive

Curious

They ask a lot of questions and rely heavily on information and collaterals.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

OTA Platforms
As Head of Device Engineering, his primary professional goal is building the number one Over-the-Air (OTA) platform for Cellusys.
Telecom Security
He has a proven track record leading teams in building robust security solutions, including SMS Fraud Prevention and Anti-Phishing platforms.
Cloud-Native Infrastructure
Previously oversaw major platform developments involving 5G and the transition to cloud-native infrastructure, indicating a focus on modern systems.

Media Appearances

Aaron has no verified media appearances

Work History

1-2026
Head of Device Engineering at Cellusys
1-2024 - 1-2026
Staff Software Engineer at Cellusys
1-2021 - 12-2023
Senior Software Engineer at Cellusys
4-2016 - 9-2016
Intern Software Engineer at Cellusys

Education

2013 - 2017
Computer Applications & Software Engineering (B.Sc) from Dublin City University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Dubai, United Arab Emirates Job Level : Mid-senior Designation : Head of Device Engineering at Cellusys
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Ask them questions to understand their needs better while staying affable
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aaron

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Aaron take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Aaron

Personality Compatibility


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