Jakov Friedman

Inquirer
DISC Type : dc

Head of Product Engineering at Wallester

Estonia

Overview

Jakov Friedman is the Head of Product Engineering at Wallester, with over 18 years in IT and 14 years specializing in Agile methodologies. A certified Advanced Scrum Master, he is focused on fostering collaboration between technical and business teams. Colleagues describe him as caring, calm, helpful, and organized.

He has a track record of facilitating Agile transformations across international borders, having coached teams in both Estonia and Germany.

Personality Overview

Upfront

Hard To Convince

Judgemental

They care equally about the product and its potential impact.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Agile Methodologies
With 14 years of experience and advanced certifications, he has coached numerous teams on Scrum, Kanban, and Lean approaches at multiple companies.
Engineering Leadership
He currently leads and mentors multiple engineering teams at Wallester, overseeing development planning, task assignment, and fostering a collaborative environment.
Fintech Solutions
Actively promotes his company's work in embedded finance and white-label card programs, showing interest in real-world implementation stories within the industry.

Media Appearances

Jakov has no verified media appearances

Work History

2-2026
Head of Product Engineering at Wallester
5-2025 - 2-2026
Engineering Team Lead at Wallester
6-2023 - 4-2025
Delivery Manager at Onoff Telecom
1-2020 - 9-2023
Scrum Master / Agile Coach at Onoff Telecom
12-2016 - 12-2019
Scrum Master / Agile Coach at Riverty

Education

2002 - 2006
in progress from TalTech – Tallinn University of Technology
1990 - 2002
Education details unavailable from Tallinn Õismäe Vene Lütseum

More Information

Social Presence :

Prographics :

Exp : 14 Location : Estonia Job Level : Mid-senior Designation : Head of Product Engineering at Wallester
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Insights For Selling To Jakov

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Don't try too hard to get friendly, let it happen with time
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jakov is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jakov

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jakov move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Jakov take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jakov

Personality Compatibility


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