Aaron Fletcher

Questioner
DISC Type : c

Creative Director at Authentic Brands Group

London, England, United Kingdom

Overview

Aaron is a Creative Director with a history of leading brand strategy for major companies like Authentic Brands Group, David Beckham Ventures, Jack Wills, and Burberry. He is experienced in managing large creative teams and departmental budgets for global campaigns. He holds a Masters Degree from Falmouth University.

His background includes earning The Duke of Edinburghs award, a prestigious youth achievement program, suggesting a strong sense of personal discipline and development. His career reflects a deep passion for the intersection of fashion, photography, and design at a global scale.

He previously served as the Creative Director for David Beckham Ventures Ltd, shaping the brand vision for the globally recognized icon.

Personality Overview

Price-Sensitive

Cautious & Analytical

Systematic

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Global Brand Strategy
He has led the execution of new brand strategies and managed global integrated campaigns for companies like Jack Wills and Burberry.
Creative Leadership
He has managed departments of over 25 employees and is actively recruiting senior creative talent to bolster his team.
Art Direction
He specifically seeks candidates with a strong art direction background for his team, indicating a high value placed on this skill.

Media Appearances

Aaron has no verified media appearances

Work History

3-2025
Creative Director at Authentic Brands Group
9-2021
Creative Director at David Beckham Ventures Ltd
4-2020 - 7-2021
Head Of Creative at SPOKE
10-2017 - 12-2019
Creative Director at Jack Wills
7-2015 - 10-2017
Creative at Burberry

Education

2011 - 2012
Master's Degree from Falmouth University
2008 - 2011
Bachelor's Degree from Falmouth University

More Information

Social Presence :

Prographics :

Exp : 9 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Creative Director at Authentic Brands Group
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Aaron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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