Mania Varvani

Critic
DISC Type : C

Co-Founder | Brand Partnerships at UGC ONE Creative Agency

United Kingdom

Overview

Mania Varvani is the Co-Founder of UGC ONE Creative Marketing Agency, leveraging an extensive background in digital media sales. Her career includes roles as Sales Director for the DACH region at Activision Blizzard Media and Media Sales Manager at Taboola. She holds a Master of Arts from the University of Westminster.

Publicly available information focuses on her professional career, with no specific details found on personal hobbies or non-work-related activities.

She is focused on educating brands on the difference between authentic User-Generated Content (UGC) and traditional influencer marketing.

Personality Overview

Objective Thinker

Information Seeker

ROI Driven

They choose to analyze logically and value facts to emotions.  They like to do things independently and don’t look for support from others. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

User Generated Content
Co-founded a creative agency, UGC ONE, to connect brands with UGC creators for authentic and engaging video content that resonates with audiences.
Brand Partnerships
Her current role is centered on building brand partnerships, drawing from her deep experience in media sales and account management at major firms.
Digital Advertising
Previously directed sales for in-app video ads at Activision Blizzard Media and managed native and video ad sales at Taboola for the DACH region.

Media Appearances

Mania has no verified media appearances

Work History

1-2025
Co-Founder | Brand Partnerships at UGC ONE Creative Agency
6-2019 - 8-2024
Sales Director, DACH at Activision Blizzard Media
8-2018 - 6-2019
Senior Media Sales Manager DACH at Taboola
10-2016 - 8-2018
Media Sales Manager DACH at Taboola
11-2015 - 6-2016
Publisher & Affiliate Manager (DACH) at Kelkoo

Education

2020 - 2021
Master of Business Administration - MBA from thePower
2012 - 2013
Master of Arts (M.A.) from University of Westminster

More Information

Social Presence :

Prographics :

Exp : 11 Location : United Kingdom Job Level : Leadership Designation : Co-Founder | Brand Partnerships at UGC ONE Creative Agency
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Insights For Selling To Mania

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Mania is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Mania

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Mania move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Mania take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Mania

Personality Compatibility


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