Aaron Franco

Enigma
DISC Type : icd

Director of Platform Engineering at brightwheel

New York City Metropolitan Area, United States

Overview

Aaron leads platform technologies at brightwheel, drawing on 19 years of experience building startups and scaling cloud architecture at AWS. A Binghamton University graduate, he specializes in scaling engineering teams and data platforms for global businesses. People who have worked with him describe him as innovative, bright, and entrepreneurial.

Outside of his primary professional focus, Aaron has a keen interest in Japanese culture and language, which he has taught himself. This skill was notably put to use when he skillfully presented a winning startup project in both English and Japanese during an intense 2-day development event in Tokyo.

He holds a patent for a data infrastructure system and led a team to 1st place at the Verizon - Techcrunch Disrupt Hackathon in 2017.

Personality Overview

Fast Follower

Challenger

Friendly Yet Blunt

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Scaling Tech Platforms
His career focus involves helping startups and large enterprises scale their technology, systems, and engineering teams, currently leading these efforts at brightwheel.
Cloud Architecture
Previously a Senior Solutions Architect at AWS, he has deep expertise in AWS, system architecture, and helping customers adopt best practices for global scale.
Data Platform Innovation
His recent focus includes hiring for innovative data engineering and analytics roles to scale data platforms and accelerate data lakes, often mentioning AI.

Media Appearances

Aaron has no verified media appearances

Work History

5-2022
Director of Platform Engineering at brightwheel
4-2022 - 5-2022
Vice President Of Engineering at CrossBorder Solutions
2-2021 - 5-2022
Vice President Of Development at CrossBorder Solutions
11-2019 - 2-2021
Senior Solutions Architect at Amazon Web Services (AWS)
4-2018 - 11-2019
Solutions Architect at Amazon Web Services (AWS)

Education

1998 - 2001
BA from Binghamton University
2003 - 2010
- from Japanese: Self Taught

More Information

Social Presence :

Prographics :

Exp : 8 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Platform Engineering at brightwheel
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Aaron

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Aaron take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Aaron

Personality Compatibility


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