Aaron Gatten

Questioner
DISC Type : c

Distributor Principal at Zimmer Biomet

Greater Pittsburgh Region, United States

Overview

Aaron Gatten is a Distributor Principal at Zimmer Biomet Apex Surgical, where he leads orthopedic device sales. He applies his Bachelors degree in Kinesiology and Exercise Science from Penn State University to improve patient outcomes through personalized solutions and robotic-guided surgery.

Beyond his work in medical devices, Aaron has a deeply-rooted passion for athletics. He was a decorated multi-sport athlete and award-winning linebacker at Penn State. This passion continues as his son is now a legacy football recruit for the university.

He is a former professional football player, having played as an outside linebacker for the NFLs Miami Dolphins.

Personality Overview

Not Easily Convinced

Cautious & Analytical

Systematic

They prefer to do thorough analysis of any situation.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Orthopedic Innovation
His work is centered on improving surgical experiences with enhanced materials, custom implants, and robotic-guided surgery.
Sales Leadership
As a Distributor Principal, he publicly celebrates his team's achievements and is focused on building a high-performing sales culture.
Elite Athletics
A former professional NFL player with the Miami Dolphins and a decorated multi-sport collegiate and high school athlete who won multiple state titles.

Media Appearances

Aaron has no verified media appearances

Work History

8-2002
Distributor Principal at Zimmer Biomet
1-2000 - 12-2000
Professional Football Player at Miami Dolphins

Education

1996 - 2000
Bachelor of Applied Science - BASc from Penn State University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Greater Pittsburgh Region, United States Job Level : Senior Designation : Distributor Principal at Zimmer Biomet
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aaron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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