Carolin Schwehn-Franz

Examiner
DISC Type : cs

Vice President Marketing at Rittal GmbH & Co. KG

Haiger, Hessen, Deutschland, Germany

Overview

Carolin Schwehn-Franz is the Vice President of Marketing at Rittal GmbH & Co. KG, viewing marketing not as a cost but as a crucial investment. With a Master of Arts from FOM University, her career includes roles at Schneider Electric, showcasing a strong background in marketing operations and communications within the industrial automation sector.

She appears passionate about creating engaging and interactive brand experiences, emphasizing the importance of participation and enjoyment at professional events. Carolin actively promotes her companys presence at trade fairs and festivals, encouraging direct interaction with the community and partners.

She is actively building her team, seeking a Head of Live Marketing, indicating a strong focus on experiential events.

Personality Overview

Tough To Convince

Process Oriented

Late Adopter

They tend to have clarity about their needs and constraints, and are unlikely to over-promise.  Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Marketing as Investment
Her professional headline states that good marketers recognize marketing is an investment, not a cost factor, indicating a strategic, value-driven approach.
Live Marketing
She frequently posts about attending and promoting trade shows and is actively hiring a Head of Live Marketing, showing a clear focus on experiential events.
Industrial Automation
Her work at Rittal and posts about events focus on topics like control cabinet construction and automation in collaboration with partners like Siemens and WAGO.

Media Appearances

Carolin has no verified media appearances

Work History

3-2025
Vice President Marketing at Rittal GmbH & Co. KG
10-2024 - 3-2025
Head of Marketing Operations & Campaigns at Rittal GmbH & Co. KG
8-2007 - 9-2024
MarCom Teamleitung Coordination Marketing Home & Distribution DACH at Schneider Electric

Education

9-2010 - 3-2013
Master of Arts - MA from FOM University of Applied Sciences for Economics and Management
10-2003 - 3-2008
Bachelor of Arts - BA from Universität Siegen

More Information

Social Presence :

Prographics :

Exp : 18 Location : Haiger, Hessen, Deutschland, Germany Job Level : Senior Designation : Vice President Marketing at Rittal GmbH & Co. KG
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Insights For Selling To Carolin

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Be firm in your communication and stay in control

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Carolin is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Carolin

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Carolin move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Carolin take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Carolin

Personality Compatibility


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