Louise Spokes

Inspirer
DISC Type : id

Head of Marketing at DFI Beds

County Donegal, Ireland

Overview

Louise Spokes is the Head of Marketing at DFI Beds, leveraging a background in visual arts to drive e-commerce growth and sustainability. She excels at executing ambitious projects with small, passionate teams and limited budgets, demonstrated by her successful product launches and transition to sustainable packaging in previous roles at LINIAN and REARO LAMINATES LIMITED.

As a visual artist with an MA from the University of Galway, Louise has directed galleries, co-founded a community arts cooperative, and held a solo exhibition. She enjoys cooking, second-hand shopping, and hosting life-drawing classes. Her artistic work often explores themes from folklore and nature, inspired by her surroundings in Ireland and Scotland.

She uniquely combines her career in marketing with a professional practice as a visual artist and jewellery designer.

Personality Overview

Fast Adopter

Confident & Optimistic

Decisive

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Visual Arts
Holds a BA in Fine and Applied Art and has showcased work in solo exhibitions. She has also directed an artist-run gallery and co-founded a community arts cooperative.
eCommerce Growth
A key focus in her career, she launched an eCommerce website in a previous role at LINIAN and is currently driving growth at DFI Beds.
Sustainable Practices
Led a successful switch to sustainable packaging in a prior marketing manager role, showing a commitment to environmentally conscious business decisions.

Media Appearances

Louise has no verified media appearances

Work History

9-2024
Head of Marketing at DFI Beds
1-2023 - 9-2024
Marketing Manager at REARO LAMINATES LIMITED
9-2021 - 1-2023
Marketing Manager at LINIAN
2-2021 - 9-2021
Marketing Coordinator at LINIAN
10-2019 - 2-2021
Sales & Marketing Coordinator at LINIAN

Education

2014 - 2015
Master of Arts (MA) from University of Galway
2007 - 2009
BA (Hons) Fine and Applied Art from Ulster University

More Information

Social Presence :

Prographics :

Exp : 12 Location : County Donegal, Ireland Job Level : Mid-senior Designation : Head of Marketing at DFI Beds
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Insights For Selling To Louise

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Louise is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Louise

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Louise move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Louise take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Louise

Personality Compatibility


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