Aaron Hawkey

Enthusiast
DISC Type : i

Head of Engineering at PlayVS

Greater Sacramento, United States

Overview

Aaron is the Head of Engineering at PlayVS and a serial entrepreneur with a background in Electrical Engineering from UCLA. He has a history of building successful companies, having co-founded Generation Esports and Cramster. com, which was acquired by Chegg and became its core study service.

Based in Pasadena, Aaron is a family man who resides with his wife and two sons. He is a die-hard Caltech Basketball fan, enjoys playing tennis, and is passionate about watching his childrens sporting events, which connects directly to his previous entrepreneurial ventures.

As a long-time inventor, he coded his own video games in the mid-1980s before starting his first major company.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Scholastic Esports
His career is centered on this, from co-founding Generation Esports to his current role as Head of Engineering at PlayVS, aiming to revolutionize educational esports.
Youth Sports Tech
He has deep experience in this space as the co-founder of BallerTV, a streaming service for amateur sports, and Intramurals. com, an early collegiate sports platform.
Serial Entrepreneurship
He has been a "solve your own problem" entrepreneur for over 23 years, co-founding and successfully exiting multiple startups, including Cramster. com (acquired by Chegg).

Media Appearances

Aaron has no verified media appearances

Work History

5-2025
Head of Engineering at PlayVS
5-2016 - 12-2017
Purchasing Lead & Web Designer at Terra Patio and Garden
8-2012 - 4-2025
Co-Founder & CTO at Generation Esports

Education

Bachelor of Science - BS from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Greater Sacramento, United States Job Level : Mid-senior Designation : Head of Engineering at PlayVS
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Refer to interesting customer testimonials and stress on great customer experience
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t be too formal with them, they trust informality more
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Aaron

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Aaron take some risk or not?

  • They can take some low-probability risks if needed.

You And Aaron

Personality Compatibility


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