Aaron Horne

Pioneer
DISC Type : DIS

Founder/CEO at TabPref

Austin, Texas Metropolitan Area, United States

Overview

Aaron Horne is a technical founder and sales engineering leader with over 20 years of experience in cybersecurity and enterprise solutions. As the Founder and CEO of TabPref™, he is pioneering a comprehensive social and workforce management SaaS platform for the hospitality industry. He attended The University of Texas at Austin for Economics.

Drawing from his extensive background in bridging technical execution with business strategy, Aaron is passionate about building products that solve real-world problems. He is deeply engaged with the startup community and actively seeks user feedback to guide his companys growth. People who have worked with him describe him as a born leader, a great manager, and a mentor.

He is currently evolving what began as a simple networking idea into a full-scale, all-in-one platform for service industry professionals.

Personality Overview

Decisive But Friendly

Friendly But Fast

Driven But Considerate

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Hospitality Technology
As the founder of TabPref, he is creating an all-in-one SaaS platform to connect and empower professionals, establishments, and vendors in the service and hospitality industry.
User-Driven Products
He frequently posts about the importance of customer feedback, sharing examples of how direct user input has led to rapid changes and improvements in his platform.
Startup Founder Life
He actively shares his journey of building a company from the ground up, using hashtags like #FounderLife, #Startup, and #Buildinpublic.

Media Appearances

From cocktail napkin idea to hospitality ecosystem TabPref is .... Featured in ScottCoop

See Now

Work History

4-2025
Founder/CEO at TabPref
4-2025
Solutions Architect - Cybersecurity Sales at TRIMEDX
Cyber Security Consultant at Telesploit LLC
Director Solution Engineering - Pre Sales at Commvault
Lead Technical Solutions Engineer at PCM

Education

2001 - 2004
Economics from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 1 Location : Austin, Texas Metropolitan Area, United States Job Level : Junior Designation : Founder/CEO at TabPref
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • During followups, use calls or text if needed, they should be fine
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Aaron

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are generally fast movers and can take quick decisions
  • Can Aaron take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Aaron

Personality Compatibility


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