Aaron Liao

Trailblazer
DISC Type : ID

Vice President Marketing at Semgrep

San Francisco Bay Area, United States

Overview

Aaron has no verified overview

Personality Overview

Achievement-Oriented

Values Relationships

Friendly But Fast

They will bat for you if they come to believe in you.  They are more likely to accept new and exciting technologies. A combination of speed and relationship gets the best response from them.

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

4-2024
Vice President Marketing at Semgrep
7-2023 - 4-2024
Adventures in Generative AI at Various Startups
5-2021 - 7-2023
Vice President, Developer Experience & Revenue at Dolby Laboratories
2-2020 - 5-2021
Vice President, Developer Platform at Dolby Laboratories
9-2020 - 9-2022
Advisor at Armory

Education

B.S. from UC San Diego

More Information

Social Presence :

Prographics :

Exp : 7 Location : San Francisco Bay Area, United States Job Level : Senior Designation : Vice President Marketing at Semgrep
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Display high self-confidence and expect them to have a strong personality.
  • Give them control of the sales process

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Don't make any commitments that you might not be able to fulfill

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Aaron

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Aaron take some risk or not?

  • If necessary, they will be ready to take risks.

You And Aaron

Personality Compatibility


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