Aaron Middleton in

Aaron Middleton

Evaluator · DISC type scd
Principal Design Engineer - Applications and Integration at Advanced Electric Machines
📍 Newcastle Upon Tyne, England, United Kingdom

Aaron is a Principal Design Engineer at Advanced Electric Machines, specializing in applications and integration within the electric and hybrid vehicle sectors. His expertise is built on a foundation of a BSc in Software Engineering from Durham University and extensive experience in project management and applications engineering at companies like Turntide and BorgWarner.

He is passionate about the advancement of sustainable technology in the automotive industry. Aaron actively engages with industry peers at major symposiums and is a vocal advocate for factual representation of electric vehicle technology, challenging speculative and sensationalist media headlines.

Aaron is focused on promoting uniquely sustainable, magnet-free motor technology to reduce environmental impact.

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Experience
10 Years
Current Role
Principal Design Engineer - Applications and Integration
Job Level
Middle
Location
Newcastle Upon Tyne, England, United Kingdom
Personality Overview

How Aaron shows up

Thorough Evaluator
Quality Focused
Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Priorities

Topics Aaron cares about

Sustainable Motors
Advocates for magnet-free and rare-earth-free electric motors to create a more sustainable supply chain and reduce environmental impact.
Electric Vehicle Technology
His career is focused on EV and Hybrid industries, and he publicly defends the technology against media misinformation.
+4 more topics Login to view topics
Career

Work history

7-2024
Principal Design Engineer - Applications and Integration
Advanced Electric Machines
5-2022 - 6-2024
Applications Engineering Manager
Turntide Technologies
6-2021 - 5-2022
Project Manager
Turntide Technologies
3-2018 - 6-2021
Project Manager
BorgWarner Inc.
10-2017 - 3-2018
Application Engineer
BorgWarner Inc.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2004 - 2007
Bachelor of Science (BSc)
Durham University
1999 - 2004
AVCE
St Benet Biscop RC High School, Bedlington
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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