Aaron is a Principal Design Engineer at Advanced Electric Machines, specializing in applications and integration within the electric and hybrid vehicle sectors. His expertise is built on a foundation of a BSc in Software Engineering from Durham University and extensive experience in project management and applications engineering at companies like Turntide and BorgWarner.
He is passionate about the advancement of sustainable technology in the automotive industry. Aaron actively engages with industry peers at major symposiums and is a vocal advocate for factual representation of electric vehicle technology, challenging speculative and sensationalist media headlines.
Aaron is focused on promoting uniquely sustainable, magnet-free motor technology to reduce environmental impact.
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