Aaron Middleton

Evaluator
DISC Type : scd

Principal Design Engineer - Applications and Integration at Advanced Electric Machines

Newcastle Upon Tyne, England, United Kingdom

Overview

Aaron is a Principal Design Engineer at Advanced Electric Machines, specializing in applications and integration within the electric and hybrid vehicle sectors. His expertise is built on a foundation of a BSc in Software Engineering from Durham University and extensive experience in project management and applications engineering at companies like Turntide and BorgWarner.

He is passionate about the advancement of sustainable technology in the automotive industry. Aaron actively engages with industry peers at major symposiums and is a vocal advocate for factual representation of electric vehicle technology, challenging speculative and sensationalist media headlines.

Aaron is focused on promoting uniquely sustainable, magnet-free motor technology to reduce environmental impact.

Personality Overview

Thorough Evaluator

Quality Focused

Fast But Analytical

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Sustainable Motors
Advocates for magnet-free and rare-earth-free electric motors to create a more sustainable supply chain and reduce environmental impact.
Electric Vehicle Technology
His career is focused on EV and Hybrid industries, and he publicly defends the technology against media misinformation.
Automotive Supply Chain
Expresses a keen interest in helping companies de-risk their electric motor supply chain by adopting new technologies.

Media Appearances

Aaron has no verified media appearances

Work History

7-2024
Principal Design Engineer - Applications and Integration at Advanced Electric Machines
5-2022 - 6-2024
Applications Engineering Manager at Turntide Technologies
6-2021 - 5-2022
Project Manager at Turntide Technologies
3-2018 - 6-2021
Project Manager at BorgWarner Inc.
10-2017 - 3-2018
Application Engineer at BorgWarner Inc.

Education

2004 - 2007
Bachelor of Science (BSc) from Durham University
1999 - 2004
AVCE from St Benet Biscop RC High School, Bedlington

More Information

Social Presence :

Prographics :

Exp : 10 Location : Newcastle Upon Tyne, England, United Kingdom Job Level : Middle Designation : Principal Design Engineer - Applications and Integration at Advanced Electric Machines
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Showcase how you can impact results but also make sure that you share detailed information too
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum

DONT's

  • Avoid making strong statements, instead invite them to agree with you by asking them questions
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Aaron

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Aaron take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Aaron

Personality Compatibility


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