Aaron Rawson

Critic
DISC Type : C

Senior Vice President Information Technology at Lake Ridge Bank

Verona, Wisconsin, United States

Overview

Aaron has no verified overview

Personality Overview

ROI Driven

Precise

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They are quite likely to negotiate on pricing or other key terms. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Aaron has no verified topics they care about

Media Appearances

Aaron has no verified media appearances

Work History

8-2025
Senior Vice President Information Technology at Lake Ridge Bank
6-1995 - 8-2025
Vice President Information Technology at Lake Ridge Bank

Education

Bank Technology Management School from Graduate School of Banking at the University of Wisconsin - Madison
2015 - 2016
Leadership Development Program for Community Bankers from Wisconsin Bankers Association

More Information

Social Presence :

Prographics :

Exp : 30 Location : Verona, Wisconsin, United States Job Level : Leadership Designation : Senior Vice President Information Technology at Lake Ridge Bank
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Be ready to answer many clarity-seeking questions and requests for information
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don't give superficial answers, they are easily rattled by them
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Aaron

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Aaron take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Aaron

Personality Compatibility


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