Aaron Rosland

Commander
DISC Type : D

Managing Partner and Director at Heritage Growth Holdings

Canada

Overview

Aaron Rosland is a former Canadian diplomat with 25 years of experience driving international growth for organizations across the UK, Ireland, and India. Now Managing Partner at a family office and CEO of his own advisory, he specializes in global expansion and leadership. People who have worked with him describe him as knowledgeable, entrepreneurial, and responsive.

Outside of his professional life, Aaron is a father who recently built a toy box for his sons first birthday. He is also a violinist and a fitness enthusiast, balancing his international business acumen with personal and creative pursuits. He has recently become involved in public speaking within his faith community.

Unique fact: After not having preached for over 20 years since before beginning his international career, he delivered a sermon in August 2024.

Personality Overview

Impact-Driven

Decisive

Strong-Willed

They are less concerned about the product and more about its potential impact.  They prefer to move quickly, and expect the same from others. They like to stay in control of the negotiation or defining of the terms.

Topics They Care About

International Growth
His career is built on helping governments and companies expand globally, having opened over 23 international offices and significantly increased client bases.
Family Office Stewardship
As Managing Partner of a 50-year-old family enterprise, he focuses on stewarding assets for lasting impact and aligning stakeholders across generations.
Canada-India Relations
Having spent six years as a commercial diplomat in India, he maintains a keen interest in bilateral trade, investment, and technology cooperation between the two nations.

Media Appearances

Aaron has no verified media appearances

Work History

7-2025
Managing Partner and Director at Heritage Growth Holdings
5-2023
Founder and CEO at Rosland Growth Advisory
4-2011 - 11-2022
Senior Canadian Diplomat / Counsellor (Commercial) (United Kingdom, Ireland and India) at Ontario Government
3-2010 - 3-2011
Lead, Global Expansion at Colleges and Institutes Canada
8-2007 - 3-2011
Country Manager (Europe, Middle East and South Asia) at Colleges and Institutes Canada

Education

2004 - 2005
Certificate of Economic Development from University of Waterloo
1998 - 2000
Master of Business Administration from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 23 Location : Canada Job Level : Mid-senior Designation : Managing Partner and Director at Heritage Growth Holdings
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aaron

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If convinced, they can reach decisions quite fast.
  • Can Aaron take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aaron

Personality Compatibility


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