Aaron So in

Aaron So

Energizer · DISC type I
Head of International Franchise at Marks and Spencer
📍 United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
10 Years
Current Role
Head of International Franchise
Job Level
Mid-senior
Location
United Kingdom
Personality Overview

How Aaron shows up

Enthusiastic
Relationship Oriented
Big Picture Person

They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt. They excel at seeing the bigger picture, and the long-term impact of their decisions.

Priorities

Topics Aaron cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Head of International Franchise
Marks and Spencer
10-2023 - 7-2024
Chief of Staff to the Co CEO
Marks and Spencer
3-2022 - 1-2025
Head of Group Strategy
Marks and Spencer
2-2021 - 3-2022
Europe Private Brands
Amazon
8-2018 - 1-2021
Project Leader
Boston Consulting Group (BCG)
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Business Administration with Distinction
London Business School
Bachelor of Commerce
University of Sydney
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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