Aaron Tanner

Controller
DISC Type : CI

VP of Sales at ASK BOSCO®

London, England, United Kingdom

Overview

Aaron Tanner is the VP of Sales at ASK BOSCO®, specializing in AI-driven marketing analytics. With a background that includes a BA in History from Kings College London, he has a proven track record of scaling sales teams and driving growth. Colleagues describe him as an inspiring, approachable, and commercially-minded leader.

Based on his activity, Aaron shows an interest in contributing to and supporting good causes within the community. He appears to value philanthropic efforts and giving back.

He is currently building the first-ever Sales Development Representative (SDR) function from the ground up at his company.

Personality Overview

Persuasive & Assertive

Challenger

Late Adopter

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They often ask many questions and rely heavily on information and documentation.

Topics They Care About

AI Marketing Analytics
He leads sales for an AI platform that simplifies marketing data and reporting, a key area of focus mentioned in his new role announcement.
Scaling Sales Teams
His current focus is building a new SDR and sales function. Previously, he scaled a multidisciplinary team from 12 to over 50 professionals.
Go-to-Market Strategy
Has extensive experience leading go-to-market strategies and enterprise sales from previous senior leadership roles at multiple tech companies.

Media Appearances

ASK BOSCO® and Modo25 Appoint Aaron Tanner as New VP of Sales Following Recent VC Investment. Featured in WRIC

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We're thrilled to welcome Aaron Tanner as our new VP of Sales at ASK BOSCO®. Featured in Facebook

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Work History

9-2025
VP of Sales at ASK BOSCO®
9-2025
VP of Sales at Modo25
2-2025
Advisor at Yolodex
10-2019
Executive Member at Pavilion
2-2025 - 5-2025
Advisor at Sagittal.ai

Education

2007 - 2010
BA History: 2:1 (hons) from King's College London
2000 - 2007
English from Wallington County Grammar School

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : Senior Designation : VP of Sales at ASK BOSCO®
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Aaron

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • They like to analyze well and then make their decisions.
  • Can Aaron take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Aaron

Personality Compatibility


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