Aaron Zlotowitz

Questioner
DISC Type : c

Owner & Founder at SCHWAI

Lakewood, New Jersey, United States

Overview

Aaron Zlotowitz is the founder of SCHWAI, a Lakewood-based firm that helps small and medium-sized businesses implement practical, profit-driving AI solutions. A graduate of Touro Universitys Graduate School of Technology, he specializes in making AI accessible by focusing on high-ROI tools and training teams for successful adoption.

Aaron frequently collaborates professionally with his father, Ira Zlotowitz of GPARENCY. He credits his father for providing the inspiration and support to launch his company, and they have presented together at industry summits on the impact of AI in business.

He co-launched AveryGPT with his father, creating the commercial real estate industrys first AI-powered rolodex to connect partners with service providers.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to do thorough analysis of any situation.

Topics They Care About

AI for SMBs
His firm, SCHWAI, focuses on helping small and midsize businesses integrate accessible and effective AI to stay competitive and improve efficiency.
AI in Real Estate
He co-launched AveryGPT, an AI tool for real estate professionals, and presents on how AI automates workflows for investors and brokers.
Practical AI Implementation
He emphasizes a hands-on approach, tutoring executives and coaching businesses on the step-by-step implementation of AI tools for immediate impact.

Media Appearances

Aaron has no verified media appearances

Work History

9-2024
Owner & Founder at SCHWAI
9-2023 - 9-2024
Intern at GPARENCY
6-2020 - 9-2023
Digital Administrator at Eastern Union
9-2021 - 6-2023
Masters Student at Touro University Graduate School of Technology

Education

7-2021 - 6-2023
Master of Science - MS from Touro University Graduate School of Technology
2018 - 2021
Bachelor of Arts - BA from Excelsior University

More Information

Social Presence :

Prographics :

Exp : 5 Location : Lakewood, New Jersey, United States Job Level : Leadership Designation : Owner & Founder at SCHWAI
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Insights For Selling To Aaron

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aaron is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aaron

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aaron move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aaron take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Aaron

Personality Compatibility


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