Aarti Joshi

Questioner
DISC Type : c

Member at Forbes Technology Council

Telangana, India

Overview

Aarti Joshi is the Co-founder and CEO of Modak, a company she bootstrapped into a global leader in data engineering and cloud technologies. With nearly 20 years of experience, she has led petabyte-scale data analytics and cloud migration projects. She is an alumna of programs at Stanford and the Indian School of Business.

Outside of her executive role, Aarti is a vocal supporter of women in technology and is proud that women comprise over 30% of Modaks data engineers. She is an avid reader, often sharing book recommendations, and is focused on continuous professional development through her involvement with organizations like TiE and Toastmasters.

Unique fact: Aarti holds a U. S. patent for a platform and method for web services development.

Personality Overview

Systematic

Price-Sensitive

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. They prefer to analyze every situation thoroughly.


Topics They Care About

Data Engineering
As the founder of Modak, she has established her company as a global leader in data engineering, solving complex, petabyte-scale data challenges for large enterprises.
Women in Tech
Actively participates in events like the NASSCOM Women in Technology conference and has publicly stated her pride in the high percentage of female engineers at her company.
Entrepreneurship
Returned to India after working in the US to found her own company, bootstrapping it from a small team into a major player in the data analytics space.

Media Appearances

Aarti Joshi | Co-Founder & CEO - Modak Analytics - Forbes Councils. Featured in Forbes Councils

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Aarti Joshi Modak Analytics. Featured in YouTube

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What inspired Aarti Joshi, CEO of @ModakAnalytics to .... Featured in YouTube

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Work History

2022
Member at Forbes Technology Council
2012 - 2013
Member at TiE
10-2010
Co-founder and CEO at Modak Analytics at Modak
2010 - 2012
MTM at Toastmasters International
4-2004 - 10-2008
Software Engineer at First Data Corporation

Education

10-2023 - 11-2024
Stanford Seed from Stanford University Graduate School of Business
2013 - 2014
10000Women from Indian School of Business

More Information

Social Presence :

Prographics :

Exp : 15 Location : Telangana, India Job Level : Leadership Designation : Member at Forbes Technology Council
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Insights For Selling To Aarti

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarti is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Aarti

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Aarti move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Aarti take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Aarti

Personality Compatibility


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