Aarti Samant - The Sorted Girl
Login to view DISC.Aarti Samant is a digital marketing expert and founder of the consultancy Sorted. With an MBA from the University of Mumbai, she is celebrated for pioneering Indias first viral campaign, "HunnyBunny, " for Idea Cellular. Colleagues describe her as innovative, creative, a leader, and detail-oriented, with a knack for groundbreaking online sales initiatives.
She is the co-founder of Masala Tokri, a premium gourmet spice brand she launched with her mother, turning a family passion into a thriving business. Aarti also runs a personal brand, "The Sorted Girl, " where she shares insights on digital marketing, branding, and content hacks, blending her professional expertise with a slice-of-life perspective.
Unique fact: Aarti masterminded a campaign for Tata Value Homes that sold over 1000 flats in just six hours through a Facebook Live event.
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