Aarti Samant - The Sorted Girl

Commander
DISC Type : D

Founder at MicDrop Digital

Mumbai, Maharashtra, India

Overview

Aarti Samant is a digital marketing expert and founder of the consultancy Sorted. With an MBA from the University of Mumbai, she is celebrated for pioneering Indias first viral campaign, "HunnyBunny, " for Idea Cellular. Colleagues describe her as innovative, creative, a leader, and detail-oriented, with a knack for groundbreaking online sales initiatives.

She is the co-founder of Masala Tokri, a premium gourmet spice brand she launched with her mother, turning a family passion into a thriving business. Aarti also runs a personal brand, "The Sorted Girl, " where she shares insights on digital marketing, branding, and content hacks, blending her professional expertise with a slice-of-life perspective.

Unique fact: Aarti masterminded a campaign for Tata Value Homes that sold over 1000 flats in just six hours through a Facebook Live event.

Personality Overview

Strong-Willed

Candid & Clear

Decisive

They like to stay in control of the negotiation or defining of the terms.  They respond well to strong and respectful communication. They prefer to move quickly, and expect the same from others.

Topics They Care About

AI in Marketing
Her recent social media activity focuses on leveraging AI tools like Google Gemini, Adobe Acrobat AI, and Hostinger's AI to enhance marketing workflows and business efficiency.
Viral Campaigns
She pioneered India's first globally viral campaign, "HunnyBunny, " for Idea, and has executed several other groundbreaking, large-scale digital sales initiatives.
Community Building
She frequently speaks about the importance of nurturing online communities, transforming followers into fans by providing consistent value and fostering genuine relationships.

Media Appearances

Aarti has no verified media appearances

Work History

1-2024
Founder at MicDrop Digital
3-2023 - 11-2024
Independent Marketing Consultant at HealthifyMe
12-2022 - 11-2024
Independent Consultant at TapOnn
1-2022 - 11-2024
Independent Consultant & Content Lead at UpScalio
10-2020 - 3-2021
ASSOCIATE DIRECTOR - SOCIAL MEDIA at PURPLE

Education

Education details unavailable from IESS Chandrakant Patkar Vidhyalay
2008 - 2010
MBA from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai, Maharashtra, India Job Level : Leadership Designation : Founder at MicDrop Digital
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Insights For Selling To Aarti Samant -

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Don't try too hard to forge relationships with them
  • Avoid being a storyteller and don’t try to oversell
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarti Samant - is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Aarti Samant -

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Aarti Samant - move?

  • If convinced, they can reach decisions quite fast.
  • Can Aarti Samant - take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Aarti Samant -

Personality Compatibility


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