Aarushi Lakhotia in

Aarushi Lakhotia

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NA GTM Program Lead, Medium Enterprise at Workday
📍 San Francisco, California, United States

Aarushi is the North America GTM Program Lead at Workday, specializing in B2B SaaS marketing for medium enterprises. She designs full-funnel demand generation campaigns to accelerate pipeline and support both sales-led and product-led growth. She is a Bachelor of Business Administration from The George Washington University.

Outside of her marketing career, Aarushi is passionate about community and professional development, serving on the Marketing & Events Committee for Women in Revenue. She is also a former nationally-ranked squash player, having been recognized as a US Squash Scholar-Athlete.

Unique fact: Aarushi was a nationally-ranked squash player who earned Scholar-Athlete honors, requiring both a high GPA and a top US ranking.

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Experience
4 Years
Current Role
NA GTM Program Lead, Medium Enterprise
Job Level
Junior
Location
San Francisco, California, United States
Personality Overview

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Priorities

Topics Aarushi cares about

GTM Programs
Currently owns the end-to-end GTM strategy for Workday's Medium Enterprise segment, aligning marketing programs with revenue goals across the entire buyer journey.
AI Transformation
Engages with the AI community by attending events on AI in content creation and promoting Workday's AI-driven platform at conferences like AWS re: Invent.
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Career

Work history

11-2024
NA GTM Program Lead, Medium Enterprise
Workday
5-2024 - 11-2024
Global Campaigns Manager, Campaign Operations
Workday
8-2022 - 5-2024
Global Campaigns Specialist, Campaign Operations
Workday
3-2024
Marketing & Events Committee member
Women in Revenue
11-2021 - 7-2022
Content and Community Marketing Specialist
Workato
In the press

Media appearances

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Education
Bachelor of Business Administration - BBA
The George Washington University School of Business
High School Diploma
Saratoga High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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