Aarushi Lakhotia

Go-getter
DISC Type : d

NA GTM Program Lead, Medium Enterprise at Workday

San Francisco, California, United States

Overview

Aarushi is the North America GTM Program Lead at Workday, specializing in B2B SaaS marketing for medium enterprises. She designs full-funnel demand generation campaigns to accelerate pipeline and support both sales-led and product-led growth. She is a Bachelor of Business Administration from The George Washington University.

Outside of her marketing career, Aarushi is passionate about community and professional development, serving on the Marketing & Events Committee for Women in Revenue. She is also a former nationally-ranked squash player, having been recognized as a US Squash Scholar-Athlete.

Unique fact: Aarushi was a nationally-ranked squash player who earned Scholar-Athlete honors, requiring both a high GPA and a top US ranking.

Personality Overview

Vision Oriented

Decisive

Direct & Candid

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

GTM Programs
Currently owns the end-to-end GTM strategy for Workday's Medium Enterprise segment, aligning marketing programs with revenue goals across the entire buyer journey.
AI Transformation
Engages with the AI community by attending events on AI in content creation and promoting Workday's AI-driven platform at conferences like AWS re: Invent.
Product-Led Growth
Her expertise includes driving trial activations and supporting product-led growth (PLG) motions, as highlighted in her professional headline and experience.

Media Appearances

Aarushi has no verified media appearances

Work History

11-2024
NA GTM Program Lead, Medium Enterprise at Workday
5-2024 - 11-2024
Global Campaigns Manager, Campaign Operations at Workday
8-2022 - 5-2024
Global Campaigns Specialist, Campaign Operations at Workday
3-2024
Marketing & Events Committee member at Women in Revenue
11-2021 - 7-2022
Content and Community Marketing Specialist at Workato

Education

Bachelor of Business Administration - BBA from The George Washington University School of Business
High School Diploma from Saratoga High School

More Information

Social Presence :

Prographics :

Exp : 4 Location : San Francisco, California, United States Job Level : Junior Designation : NA GTM Program Lead, Medium Enterprise at Workday
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Insights For Selling To Aarushi

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Stress on the business value that your product offers
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aarushi is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Aarushi

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Aarushi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Aarushi take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Aarushi

Personality Compatibility


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