Aastha Katyal

Go-getter
DISC Type : d

Founder at Mitti and Mind

Gurugram, Haryana, India

Overview

Aastha Katyal is a creative professional who transitioned from a decade-long career as a Creative Producer in film and television to founding Mitti and Mind. She now designs and facilitates experiential workshops using clay to help corporate teams and leaders explore collaboration and adaptability. People who have worked with her describe her as intuitive, empathetic, and imaginative.

Following a period of professional burnout, Aastha discovered pottery, which became a transformative passion. She moved from Mumbai back to Gurugram, embraces a slow living philosophy, and finds inspiration in nature. She continues her personal practice as a ceramic artist, creating commissioned pieces for brands and spaces, and has completed an artist residency in Andretta.

She uniquely leverages her personal journey and artistic skills to teach corporate teams about patterns of control, discomfort, and collaboration through the tactile process of working with clay.

Personality Overview

Decisive

Vision Oriented

Self-Confident

They respond well to confident salespeople.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Experiential Workshops
Designs and leads unique workshops for corporate teams and leaders, using clay as a medium to reveal patterns of collaboration and adaptability.
Ceramic Artistry
A dedicated ceramic artist and founder of 'Mitti & Mind, ' she creates handmade pieces and has had her work and story featured in the Indian Express.
Mindful Living
She has deliberately moved from a high-pressure media career to a more balanced life, embracing what she calls 'slow living' and finding peace through her art.

Media Appearances

Founders of Mitti & Mind | Pottery Studio Gurgaon & Delhi | Mitti & Mind. Featured in Mitti and Mind (official website)

See Now

Work History

8-2023
Founder at Mitti and Mind
6-2022 - 5-2024
Creative Consultant at Zee Studios
2-2021 - 4-2022
Creative Producer at Applause Entertainment
9-2018 - 2-2021
Senior Executive Producer (Fiction) - Zee TV at Zee Entertainment Enterprises Limited
4-2018 - 8-2018
Supervising Producer (Fiction) - Colors at Viacom18 Media Private Limited

Education

2011 - 2013
Master of Arts (M.A.) from AJK MCRC, Jamia Millia Islamia
2020 - 2020
Certificate from Udemy

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gurugram, Haryana, India Job Level : Leadership Designation : Founder at Mitti and Mind
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Insights For Selling To Aastha

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Aastha is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Aastha

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Aastha move?

  • Their decision making speed is somewhere in the middle.
  • Can Aastha take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Aastha

Personality Compatibility


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