Abby East-Fischer

Enthusiast
DISC Type : i

Associate Marketing Director at JD Sports Fashion

United Kingdom

Overview

Abby has no verified overview

Personality Overview

Consensus Focused

Story Driven

Optimistic

They tend to be agreeable by nature, so take their promises with a pinch of salt.
  They prefer to build relationships rather than staying totally transactional. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Abby has no verified topics they care about

Media Appearances

Abby has no verified media appearances

Work History

9-2025
Associate Marketing Director at JD Sports Fashion
6-2024 - 9-2025
Head of Social, UK & EU at JD Sports Fashion
7-2023 - 9-2025
Social Media Lead at JD Sports Fashion
11-2021 - 7-2023
Social Lead BMW & MINI UK/IE at Media.Monks
6-2021 - 7-2023
Senior Account Director and Social Account Lead at McCann Worldgroup

Education

2012 - 2013
Master of Science (MSc) from The Manchester Metropolitan University
2009 - 2012
Bachelor of Arts (B.A.) from University of Lancashire

More Information

Social Presence :

Prographics :

Exp : 9 Location : United Kingdom Job Level : Mid-senior Designation : Associate Marketing Director at JD Sports Fashion
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Compliment them about their personality if you get a chance

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Abby

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Abby take some risk or not?

  • They can take some low-probability risks if needed.

You And Abby

Personality Compatibility


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