Abby Landers

Inspirer
DISC Type : id

Director, Content & Product Marketing at Brex

San Francisco Bay Area, United States

Overview

Abby has no verified overview

Personality Overview

Decisive

Generous

Fast Adopter

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Abby has no verified topics they care about

Media Appearances

Abby has no verified media appearances

Work History

2-2022
Director, Content & Product Marketing at Brex
12-2020 - 1-2022
Brand Lead at Brex
11-2018 - 12-2020
Creative Director, Copy at MoneyLion
11-2017 - 11-2018
Senior Manager, Copy and Content Marketing at MoneyLion
4-2015 - 11-2017
Senior Copywriter at Wells Fargo

Education

Bachelor's degree from Skidmore College
Sociology and Anthropology from Murdoch University

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Mid-senior Designation : Director, Content & Product Marketing at Brex
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation
  • Refer to testimonials from well known people to highlight the value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Abby

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Abby take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Abby

Personality Compatibility


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