Abby Morgan

Balancer
DISC Type : S

Executive Vice President of Marketing at Faherty Brand

New York City Metropolitan Area, United States

Overview

Abby has no verified overview

Personality Overview

Risk-Averse

Slow To Decisions

Formal Mannered

They are courteous and respectful but practical.  They like following the process even if it takes time to reach any conclusion. They are comfortable taking long term decisions.

Topics They Care About

Abby has no verified topics they care about

Media Appearances

Abby has no verified media appearances

Work History

2-2024
Executive Vice President of Marketing at Faherty Brand
4-2022
Member at WE ARE THE BOARD
4-2022 - 2-2024
Consultant at Self-employed
3-2023 - 11-2023
SVP of Global Marketing / CMO at alice + olivia
5-2022 - 11-2022
Fractional CMO at Girlfriend Collective

Education

B.S. Management from California State University, Northridge
Education details unavailable from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 3 Location : New York City Metropolitan Area, United States Job Level : Leadership Designation : Executive Vice President of Marketing at Faherty Brand
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Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Tell them about the outcome and results before talking about the input

DONT's

  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Ensure that you don’t seem disinterested when speaking to them
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Abby

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • They can be some of the slowest decision makers.
  • Can Abby take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Abby

Personality Compatibility


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