Keziah Robinson

Supporter
DISC Type : s

Principal at Cassia Partners

Greater Boston, United States

Overview

Keziah Robinson is a business strategist and transformation coach with over 20 years of experience advising executive teams. A CFA charterholder with an MBA from The Wharton School, she founded Cassia Partners to guide businesses through transformation and ownership transitions. People often call her a "shapeshifter, " "thoughtful, " and "profoundly insightful. "

She has a deep-seated belief in human potential, integrating design thinking and behavioral science into her coaching practice. Her work focuses on unlocking the power of individuals and teams to overcome complex challenges. Keziah is passionate about helping leaders and founders grow.

Unique fact: She is a founding executive coach for the Perlman Entrepreneurship Through Acquisition (ETA) Fellowship at The Wharton School.

Personality Overview

Thoughtful In Approach

Procedural

Social Proof Driven

They are unlikely to become strong champions as they don't prefer pushing other people.  They maintain good relationships with everyone, internally and externally. They usually go by the book, following all rules and procedures.

Topics They Care About

Business Transformation
As the founder of Cassia Partners, her expertise lies in guiding small businesses and early-stage startups through significant transformations and ownership transitions.
Leadership Coaching
Serves as an executive coach and "Transformation Co-Pilot" for CEOs, founders, and leadership teams, drawing on two decades of experience across multiple industries.
Entrepreneurship (ETA)
Deeply involved in the Entrepreneurship Through Acquisition community as a coach for Wharton's ETA Fellowship and a panelist at related industry conferences.

Media Appearances

Keziah has no verified media appearances

Work History

Principal at Cassia Partners
6-2024
Coach in Residence at BasisTech
8-2023
Executive Coach, Perlman ETA Fellowship at The Wharton School
2-2021
Advisor at Private Packs
Investment Analyst at Capital Group International, Inc.

Education

2004 - 2006
MBA from The Wharton School
1996 - 2000
B.S. from Stanford University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Greater Boston, United States Job Level : Junior Designation : Principal at Cassia Partners
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Insights For Selling To Keziah

During A Call Or A Meeting

DO's

  • Engage other key stakeholders on their side and leverage if they approve of your product
  • Focus your pitch on the impact that you could help them have on their organization
  • Talk about refund and cancellation policy if the need arises

DONT's

  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Keziah is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Keziah

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Keziah move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Keziah take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Keziah

Personality Compatibility


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