Abdullah Majeed

Evaluator
DISC Type : DSC

Senior Manager Performance Marketing at Astra Tech

Dubai, United Arab Emirates

Overview

Abdullah Majeed is a Senior Manager of Performance Marketing at Astra Tech, driving growth for the Botim and Astra brands. With an MBA from the Lahore School of Economics, he has extensive experience scaling user acquisition for major tech startups like Careem, Noon, and Cheetay. Colleagues describe him as responsible, creative, and results-oriented.

He achieved 10x new user growth for BOTIM Remittance within a single year.

Personality Overview

Fast But Analytical

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

User Growth Hacking
His career focuses on rapid user base expansion and new user acquisition, explicitly mentioning his passion for "pure growth hacking" and innovative growth experiments.
Performance Marketing
His core expertise involves optimizing digital marketing campaigns to lower Customer Acquisition Cost (CAC) and increase Return on Ad Spend (ROAS) across various platforms.
Fintech Innovation
He is currently scaling fintech products like BOTIM Remittance and CashNow, and has shown interest in emerging technologies like "Send Now & Pay Later" (SNPL).

Media Appearances

Abdullah has no verified media appearances

Work History

11-2023
Senior Manager Performance Marketing at Astra Tech
2-2023 - 11-2023
Senior Manager Digital Marketing at Careem
5-2022 - 2-2023
Digital Marketing Manager - Performance at Careem
8-2021 - 5-2022
Performance Marketing Lead at Noon - The Social Learning Platform
12-2020 - 8-2021
Performance Marketing Lead at Cheetay

Education

2018 - 2019
Master of Business Administration - MBA from Lahore School of Economics
2012 - 2016
Bachelor of Science (BSc) from Lahore School of Economics

More Information

Social Presence :

Prographics :

Exp : 8 Location : Dubai, United Arab Emirates Job Level : Middle Designation : Senior Manager Performance Marketing at Astra Tech
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Insights For Selling To Abdullah

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abdullah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Abdullah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Abdullah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Abdullah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Abdullah

Personality Compatibility


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