Abhijit Chakraborty is the Founder and Partner at Alphanumero, a marketing agency. His career includes leadership roles in digital marketing and strategy at major companies like HP, OYO, and Pernod Ricard. People who have worked with him describe him as creative, strategic, and detail-oriented, with a profound knowledge of the digital domain.
Outside of his agency work, Abhijit is a prolific writer and public speaker, having delivered a TEDx talk. He founded The Anonymous Writer, a social media storytelling platform with over a million followers. He often shares his perspectives on work culture, corporate ethics, and societal issues like language imposition and environmental concerns.
He single-handedly built The Anonymous Writer into one of Indias largest social content platforms.
Read the full overview →They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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