Abhijit Chakraborty

Go-getter
DISC Type : d

Founder & Partner at Alphanumero

New Delhi, Delhi, India

Overview

Abhijit Chakraborty is the Founder and Partner at Alphanumero, a marketing agency. His career includes leadership roles in digital marketing and strategy at major companies like HP, OYO, and Pernod Ricard. People who have worked with him describe him as creative, strategic, and detail-oriented, with a profound knowledge of the digital domain.

Outside of his agency work, Abhijit is a prolific writer and public speaker, having delivered a TEDx talk. He founded The Anonymous Writer, a social media storytelling platform with over a million followers. He often shares his perspectives on work culture, corporate ethics, and societal issues like language imposition and environmental concerns.

He single-handedly built The Anonymous Writer into one of Indias largest social content platforms.

Personality Overview

Challenger

Direct & Candid

Decisive

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They care equally about the product and its potential impact.

Topics They Care About

Work-Life Balance
He has gained media attention for instituting progressive policies like "Birthday Plus One" leave and advocating against a culture of overtime to prevent employee burnout.
Creative Storytelling
He founded 'The Anonymous Writer, ' a major storytelling platform, and is a public speaker on creative writing, even giving a TEDx talk on the subject.
Digital Marketing
His career is built on digital marketing leadership at HP and OYO, and he is now a founder of his own marketing and creative agency, Alphanumero.

Media Appearances

From Anonymity to "The Anonymous Writer" | Abhijit Chakraborty. Featured in YouTube

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Work History

7-2024
Founder & Partner at Alphanumero
3-2022
Chief Operating Officer & Managing Partner at Expedify
6-2020 - 3-2022
Vice President - Strategy, Operations & Creative at Expedify
7-2012
Founder at The Anonymous Writer
5-2019 - 5-2020
Digital Marketing Lead at HP

Education

2004 - 2007
Bachelor of Science (BSc) from Ramjas College, Delhi University
School from Bharatiya Vidya Bhavan, New Delhi

More Information

Social Presence :

Prographics :

Exp : 13 Location : New Delhi, Delhi, India Job Level : Leadership Designation : Founder & Partner at Alphanumero
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Insights For Selling To Abhijit

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhijit is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Abhijit

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Abhijit move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Abhijit take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Abhijit

Personality Compatibility


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