Abhik Roy in

Abhik Roy

Observer · DISC type ci
Senior Visual Designer & Illustrator at bigbasket
📍 Bengaluru, Karnataka, India

Abhik is the founder of HotRod BBQ and a founding member of the road safety tech startup, Sapience Automata. His entrepreneurial ventures are built on a strong background as a Senior Visual Designer for companies like bigbasket, backed by a design degree from the National Institute of Fashion Technology.

He demonstrates a passion for building brands from the ground up, successfully transitioning his deep expertise in visual design and illustration into the food and technology sectors. His interests appear to span creative arts, social impact through technology, and the culinary world, showcasing a multi-faceted entrepreneurial spirit.

Unique fact: Abhik is simultaneously involved in founding two distinct ventures: a BBQ restaurant and an AI-powered road safety technology company.

Read the full overview →
Experience
8 Years
Current Role
Senior Visual Designer & Illustrator
Job Level
Leadership
Location
Bengaluru, Karnataka, India
Personality Overview

How Abhik shows up

Example Seeker
Value Driven
Assertive

They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They ask a lot of questions and rely heavily on information and collaterals.

Priorities

Topics Abhik cares about

Road Safety Tech
As a founding member of Sapience Automata, he is directly involved in developing AI-powered solutions to reduce road accidents in India and has publicly advocated for the cause.
Entrepreneurial Branding
He leveraged his extensive experience in graphic design, illustration, and typography to launch his own food venture, HotRod BBQ, demonstrating a passion for building a brand from scratch.
+4 more topics Login to view topics
Career

Work history

4-2025
Senior Visual Designer & Illustrator
bigbasket
10-2024
Founder
HotRod BBQ
3-2024 - 1-2025
Creative Head
Sapience Automata
4-2023 - 3-2024
Design
SaaSPay
11-2021 - 4-2023
Illustrator and Brand Visualizer
Plum
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2016
B.Des
NATIONAL INSTITUTE OF FASHION TECHNOLOGY, KOLKATA
2002 - 2012
Education details unavailable
De Nobili School
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

More profiles

Discover additional public profiles from our index.

Unlock the full playbookSee exactly how to sell to Abhik. Free, 10 seconds.