Abhishek Dassani

Judge
DISC Type : Dc

Chief Marketing Officer at Welspun One

Mumbai Metropolitan Region, India

Overview

Abhishek is the Chief Marketing Officer at Welspun One, with extensive B2C and B2B experience in real estate and FMCG with brands like Lodha and ITC. He is an XLRI MBA graduate and an NYU Stern admit, specializing in building brands through strategic GTM and superior customer experiences.

Outside of work, he demonstrates a keen eye for marketing in everyday life, analyzing brand packaging and consumer experiences from companies like Amazon and Big Basket. He is also an avid cricket fan, publicly sharing his appreciation for players like Virat Kohli.

He propelled a portfolio at Lodha to 10x growth, taking it from ₹200 crores to ₹2000 crores in just two years.

Personality Overview

Features Driven

Fast But Wary

Generally Skeptic

They like to stay in control of the negotiation or defining of the terms.  They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.

Topics They Care About

Brand Strategy
His career is focused on building and elevating brands, with experience in brand management, positioning, and equity across luxury real estate and FMCG sectors.
Go-to-Market Excellence
He emphasizes GTM excellence in his professional headline, with a track record of successful new product launches and driving significant business growth.
Customer Experience
A core part of his professional philosophy, reflected in his personal analysis of consumer packaging, product availability, and brand messaging.

Media Appearances

Abhishek has no verified media appearances

Work History

9-2024 - 9-2025
Chief Marketing Officer at Welspun One
4-2023 - 8-2024
Deputy Vice President, Marketing at Lodha
4-2019 - 3-2023
Associate Vice President Marketing at Lodha
4-2017 - 3-2019
General Manager, Marketing at Lodha
4-2015 - 3-2017
Deputy General Manager Marketing at Lodha

Education

2009 - 2011
MBA (PGDBM) from XLRI Jamshedpur
2021 - 2023
Master of Business Administration - MBA from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 13 Location : Mumbai Metropolitan Region, India Job Level : N/A Designation : Chief Marketing Officer at Welspun One
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Insights For Selling To Abhishek

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Avoid being too verbose
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abhishek is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Abhishek

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Abhishek move?

  • If convinced, they can reach decisions quite fast.
  • Can Abhishek take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Abhishek

Personality Compatibility


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