Abhishek is the Chief Marketing Officer at Welspun One, with extensive B2C and B2B experience in real estate and FMCG with brands like Lodha and ITC. He is an XLRI MBA graduate and an NYU Stern admit, specializing in building brands through strategic GTM and superior customer experiences.
Outside of work, he demonstrates a keen eye for marketing in everyday life, analyzing brand packaging and consumer experiences from companies like Amazon and Big Basket. He is also an avid cricket fan, publicly sharing his appreciation for players like Virat Kohli.
He propelled a portfolio at Lodha to 10x growth, taking it from ₹200 crores to ₹2000 crores in just two years.
Read the full overview →They like to stay in control of the negotiation or defining of the terms. They do not care very much about building rapport or relationships. They prefer to move quickly, and expect the same from others.
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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